What is ARTi?
Digitalization of art, transaction transparency, ownership NFT decentralization, Art popularization innovation projects.
ART-i (ART+Innovation) means : It adds Innovation to ART.
The ARTi project is led by the Hooranky Foundation of Hooranky. b, a world-renowned digital media writer, and “Lidya Collection” which first distributed the world’s ancient coins to Korea,, and the “Rowon Holdings Group” which combines luxury brand shops and culture and arts, and “GMCK,” a 24-hour specialized cultural and artistic channel in Southeast Asia.
The ARTi Project is a global art innovation project that is being promoted by renowned artists from various fields and digital creators from different fields with the aim of digitizing artworks, decentralizing ownership, transparent trading, fluidizing ownership, and popularizing art.
Hooranky.Bae
World-renowned digital media writer Frankie.. Arti-Lead a project.
Currently, Hooranky is the CEO of this art project and is leading the art project.
ARTi tokens are used as a major payment method for various exhibitions and events, as well as purchasing hooranky works.
“A contract for $50 million (krw 59 billion) for five digital series (2019.08)”
“Lotte Department Store Spot Auction Frankie’s KRW 2 billion (2019.12)”
“NFT of Jeon Tae-il’s KRW 150 billion (2021.04)”
BACKGROUND
1. The Reality of the Artwork Market in the Digital Era
Today’s industrial environment is moving beyond the 3rd Industrial Revolution, which is referred to as the information revolution in the early 21st century, to the 4th Industrial Revolution, well known for artificial intelligence and big data. Advances in the Internet and mobile technology have enabled us to use more information, richer communication and more useful services at a much lower cost. Most of the information has become accessible if you have a smartphone anywhere in the world.
However, the reality is that in the art and art sectors, it was still very closed-door, alienated from changes in the digital information revolution, such as transaction opacity and asymmetry of information.
2. Problems in the Traditional Artwork Trade Market
Traditional artwork and art industries are more difficult for the general public to access and expensive art is more difficult for the general public to own or trade, so artwork is considered the property of property owners and there are bad perceptions such as illegal trade and tax evasion. Therefore, owning expensive artworks is not only a hope and a dream for the general public, but also artists themselves have problems with lack of opportunities to display and sell unknown artists or personal collections.
3. The Advent of Internet and Blockchain Technology
As the speed of Internet and digital change accelerates, blockchain technologies and services have emerged to enable digital markets, payments, and security that have previously been impossible due to time and space constraints. People around the world can partly own, share and trade a variety of assets together, easily tokenize like a single item, and now they can trade not only in physical transactions but also in NFT transactions with ownership, generating financial returns.
The Digitalization Revolution of Artwork Using NFT Technology — ARTi Project —
To improve the existing chronic problems of the artwork market and digital content (music, webtoons, movies, and game items) market, ARTi Project uses NFT(Non-Fungible-Token) technology, which is an irreplaceable token based on blockchain to transparent distribution.
ARTi Project Mission
1. Decentralization, Fluidization and Co-ownership of Artworks
Through NFT technology, ARTi Project will facilitate high-priced art investment and access through co-ownership techniques through decentralization and fluidization of art ownership, and IT technology will provide opportunities for anyone to easily participate in art and digital content consumption
2. Discover Creators and Support Creativity
By continuously discovering unknown artists and various digital creators, participating in the global art ecosystem group, we not only promote our works, but also promote artistic creativity by selling NFT works and generating profits, and encourage creativity through ecosystem support.
3. Popularization of the Possession of Artworks
In order to popularize the ownership of artworks, we will plan domestic and foreign exhibitions and cultural contents with various themes, and lead the global market for artworks through collaboration with global YouTubers to open the K-ART era.
4. Leading the Trend of Modern Art and Culture through the Coexistence of Art and Economic Activities
The ARTi project ecosystem will make it easier for more people to access the artwork and digital content market, and create new profits from investing in artwork, resulting in significant changes in economic activities and improved quality of life. We want to influence new trends in the modern art and culture market
More information ?
- Website : https://artiproject.com/
- Official announcement channel : https://t.me/artiprojectglobal
- Telegram : https://t.me/artiprojectgroup
- Twitter : https://twitter.com/artiproject21
