ARTIC: Business Model
The participants of ARTIC and their subsequent roles
ARTIC is a blockchain-based art gallery platform which uses its own NFT ecosystem to tokenize art masterpieces. ARTIC hopes users will reconsider their perception of art in this new application of the blockchain. ARTIC provides both tangible and intangible services that can lead to the exhibition of domestic and foreign works of art, and further encourage the exchange of art around the globe.
Welcome to ARTIC!
In today’s article, we’re going to take a look at the business model of ARTIC. We will examine who are the consumers, artists, exhibition planners, and advertisers. More than that, we will discover what they can do on the ARTIC platform. Let’s take a deep dive into how the ARTIC platform will work!
Business Model
ARTIC’s business model uses a combination of online and offline applications to create beneficial services for the entire art community. These are largely divided into four categories. Read on for a detailed explanation of each category.
Consumers: Artwork Sales Intermediation and Rental Fees
Consumers will be able to purchase or rent works of art or images from the NFT Marketplace. All transactions are made through smart contracts. Part of the transaction is paid as a platform fee.
Artist: VR Gallery Production Fee (Recording and Permanent Exhibition)
An artist can use the VR gallery for his or her own personal exhibition. ARTIC supports VR gallery production for exhibitions so that the VR space can be used more effectively. As long as the artist can clearly explain the intention of and goals for the exhibition to the ARTIC team, their space will be created easily, even if they lack technical understanding.
Exhibition Planner (artist, general public, company, etc.): VR Gallery Rental Fee
Exhibition planners can rent VR galleries for exhibition purposes such as planning and hosting an exhibition. At this time, ARTIC provides a platform environment where users can display VR exhibitions by gathering minimal exhibition materials. This way planners don’t have to spend a lot of time or money preparing for an exhibition, but they can still display art in a professional way. ARTIC will also provide a URL for each VR rental so that exhibition planners can promote and market their exhibition easily and attract a lot of visitors.
Advertisers: Advertising Fee (Revenue from Viewed Advertising)
The ARTIC platform will continue to collect data from users participating in the ecosystem, which will be standardized and turned into big data. Advertisers can use this data to conduct more focused, targeted marketing. ARTIC’s advertising method lets advertisers set keywords and shows the advertisement when someone matches those keywords on the ARTIC platform. This helps the advertiser attract both new and prospective customers that fit their target demographic.
ARTIC is expected to be used by a lot of users in certain fields. Due to their characteristics, their revisit rate is also expected to be high. Considering these characteristics, ARTIC’s welcome screen will be mainly banner ads that display images and other advertising services.
