Don’t Weaponize These Principles
Nine methods for scaling creative decisions
Even the best intentions can lead to unintended consequences.
There was that Australian farmer who, two centuries ago, released a few rabbits for a hunt — and ha, woops, now the island nation is overrun.
Or how about the time Babs tried to suppress an aerial photo of her Malibu estate but, in the attempt, inspired tens of thousands of people to download that very same pic of her expensively coiffed shrubbery. There’s a name for that unexpected result: The Streisand Effect.
They haven’t yet given a name, tho, to the karmic turnabout that occurred when Metallica made a documentary intended to reveal their nuanced personal lives, but succeeded only in revealing that Lars is a wildly bogus wanker.
Unforeseen shit: it happens.
You can’t always predict every consequence of your actions, and anybody who says differently is trying to sell you a palm reading, a crystal from Goop, or something that rhymes with Lought Theadership.
This is all very much known, and you may easily find more examples in your local library’s copy of Wikipedia: see Unintended Consequences, Law of.
