The Framework for Consistently Creating Great Ideas

Frameworks first, ideas second.

Steve Bryant
May 18, 2019 · 3 min read

The Framework Is More Important Than the Idea

Right Ideas > Good Ideas

The Framework for the Right Idea

Sandwiches help, too.

Emotional

Rational

Article Group

Article Group is a delightful creative marketing agency

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store