What You Need, Dear Brand, Is a Point of View
How to make better content decisions and start delighting people already
Points of view are quite simple
A point of view is an opinion or set of opinions about the world. This is a thing your average, friendly neighborhood human understands implicitly.
Your average, friendly neighborhood human also understands that those opinions about the world are informed by their personal experience. The more personal experience the human has, the more pointed the view.
If your human, say, has the experience of paying dramatically unattractive prices for real estate in San Francisco, then that human likely has a strong point of view on land use, gentrification, and large yard bushes.
And if your human has the experience of, say, not ever even once receiving free lunch during work hours, then that that human likely has a strong point of view on office perks as expressed through the medium of organic Brussels sprouts.
This is not an anti-bush, pro-sprout argument, it’s just how points of view work.
The more experience a human has, the more other humans are apt to listen. ¹
