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Who Shot Ya? A Better Post-Mortem for Agencies (or any Business, Really)
Including some delightful templates which you’re welcome and encouraged to steal
Agencies are groups of people, people are organisms, and organisms do what they’re rewarded for doing.
Most observers would suggest that agencies are rewarded for winning awards for their creativity.
An agency is a business, a business requires revenue, and awards bring clients—which provide revenue.
But agencies aren’t rewarded for winning awards for their creativity. Agencies are rewarded for making the best decisions about being creative.
If that process of making the best decisions about being creative leads to awards? Great.
But awards aren’t the point.
The point is the way an agency organizes itself to reliably and consistently produce great creative.
The same goes for big client wins.
The same goes for headline-generating hires.
The same goes for creating viral videos that land your agency in AdAge, or Campaign, or Ain’t Advertising Swell I Feel Pretty dot com.
