Why most business users don’t care about business analytics
Introduction: Business Users Don’t Care About Analytics
Data analytics is a powerful tool for organizations to gain valuable insights and make informed decisions. With the exponential growth of business data, the ability to analyze and interpret this information has become crucial for staying ahead of the competition. However, many (if not most) business users overlook the potential of data analytics and fail to recognize its immense value. In this article, I will delve into the reasons behind this frustrating situation and explore strategies to bridge the gap between business users and data analytics.
Understanding the Business User Perspective on Business Analytics
“Analytics are useful only if they help me do my job”
To understand why business users often neglect data analytics, you first have to understand their primary concerns and priorities in their daily operations. Business users are typically focused on meeting immediate goals and targets, which may include increasing sales, reducing costs or improving customer satisfaction. They are often overwhelmed by the sheer volume of data available and struggle to identify the most relevant information…
