The Many Perceptions of Creativity (4)

Our last interview of the four-part series is with Judith Deurloo- Designer at Artificial Industry

In theme of the International day of Creativity and Innovation we created a four-part interview series about the different perceptions of creativity. Creativity has many definitions. In our last interview, our talented UI Designer Judith discusses creativity at work. She gives us some interesting views about the importance of getting yourself in a creative flow. Read the interview here and make sure to hit the ‘Like’ button and share the post if you’ve enjoyed this four-part series!

Judith — Designer

“Hey, Judith! Can you describe the concept ‘creativity’ in your own words?”

“What exactly is creativity? Some might say creating something original. To which I would like to argue that nothing is actually original, since everything had been done in a way or form before. I’d define ‘being creative/original’ at work as bringing together different possibilities of already existing creative elements. The trick is finding the right combination of existing creative solutions to solve a specific challenge. Technology is always evolving and people keep innovating on existing solutions.

Creativity, to me, comes down to logic. Everything you create comes from a certain mindset, emotion or behaviour. Just like the work you do, it’s converting energy into output. I make the most creative things when I experience a higher level of stress, a challenge I don’t have a clue about or when I have to deal with a tight deadline. The amount of creative work you bring to the table all depends on how you work best. If all the odds are in your favor, you can really bring yourself into the zone.

Although, when I’m creating something new I don’t know what I’m doing 80% of the time. I just let it happen, go with the flow and go from there. Of course, I do have a certain way of working to stay on track for the project. What I’m trying to say is that I don’t specifically know where my creativity comes from. You just try different things and most of the time this works for me. I get in the flow by trying to fully understand the problem of the customer. I do this by finding similar type of problems. I mean, they can’t be the only ones that have encountered this challenge. When you map out the pain points you generally already find solutions that others came up with. This doesn’t mean you’re not being creative, it just means that it isn’t logical to try and reinvent the wheel. I’m kind of a copycat designer in a way and I’m totally fine with that. It doesn’t make sense to come up with everything yourself. You can always mirror ideas and solutions that are out there and customise them to solve the problem of your customer. At the end of the project you’ll still end up with a creative solution, because you were creative by bringing together the right elements. My creative trademark as designer is that in all projects I try to put in a personal aspect; a funny name or logo for example. You’ve got to keep it fun, right?!”

“What are the benefits of creativity?”

“Creativity is an important part of self-exploration. It brings us continuous growth. As you get more and more experienced in your work and find what works for you, you also learn how to better apply new insights. You learn new things about yourself when you keep doing things in a different way and when you keep challenging yourself to get out of your comfort zone. Although you get better at doing your work, perfection is an illusion. However, creativity definitely brings us as close as possible to the perfect solution, because you keep your eyes open to the possibilities.”

“So, how do you get creative?”

“I’m in my best flow when I’m completely in my own creative bubble. My ‘idea-bubble’ would be a comfortable room, alone, with lots of pets, comfortable clothes, all social media turned off and some really good music on. I know, I know, this is not really work space-friendly and I strongly believe you’re stronger together. This means that at times I have to get out of my own bubble and check with others that what I’m doing is still the way to go. Feedback and brainstorming with my colleagues often bring ideas to the next level. Then I put my headphones back on and get back to my bubble.”

We hope you enjoyed our interviews! Keep updated to more content about creativity and technology by following our page on Medium. We’re also active on LinkedIn! Have a good — and creative- day!