AI Safety and Privacy

Meytal Markman
AI & Generative AI
Published in
4 min readMar 17, 2024

The Importance of Data Privacy in AI
Data privacy in artificial intelligence (AI) is one of the most important, and most noisy, topics in AI. AI systems tend to rely on huge amounts of information, context and data to learn, make decisions, and improve over time. This data can include sensitive personal information, ranging from basic demographics to more sensitive details like health records, financial information, and personal preferences. Ensuring the privacy of this data is crucial for protecting individuals from potential harms, including identity theft, discrimination, and other forms of misuse.

It’s also important because in order to have people be able to make use of the powerful capabilities of AI and Generative AI, we need to be able to trust that we are not compromising ourselves in making use of these transformative tools.

The trustworthiness of AI technologies is closely linked to their ability to safeguard personal information. Users are more likely to embrace and benefit from AI solutions when they trust that their data is handled securely and with respect for their privacy.

Once we get over the trust hurdle from a privacy perspective, then we need to continue to ensure that the content created by AI is accurate so that we can trust what is being created. We also want to trust that it’s safe and not harmful or dangerous.

Tips for Ensuring Personal Data Safety When Using AI Technologies
1. Understand Data Collection Practices: Traditional (and good!) guidance would recommend that you “Always review the privacy policies” of AI applications and services to understand what data is being collected and for what purpose. But does anyone actually take the time to read those? Did you know that you can use free AI tools to help you read through terms and policies more efficiently? (Coming soon!: Here’s a video where I show you step by step how to use Free and Paid AI Tools to save time as I read through Terms and Conditions, and Privacy Policies on sites I use all the time.)

2. Use Secure Connections: Ensure that your internet connection is secure, especially when using AI-powered applications, to prevent unauthorized access to your data. When you are at home and using your WiFi with your Router Password, you are very likely on a secure enough connection. But when you are out and about and using Free WiFi — for example, at the Airport, or at a Cafe, you might not be on a very secure network.

▶️ Here’s a video where I show you step by step how to check what kind of WiFi connection you’re on and how to get a more secure connection.

3. Limit Data Sharing: Be cautious about the amount of personal information you share with AI applications — or ANY technology or App! Only provide data that is necessary for the service. And by the way, if they say that a field is “required” — especially something like Birthday — be skeptical! In some cases, the only reason they need your Date of Birth is to ensure that you are old enough to use their tool or service (sometimes you need to be at least 13 years old, sometimes 18, sometimes 21). What I am about to say might seem a tiny bit controversial, but I think it’s good practice because lots of sites and apps need to do age verification but have no other actual business needing to know such sensitive information about you as your Date of Birth! So… what I do when I am signing up to use a tool or service and it asks for my Date of Birth, is I give a fake date that is old enough to use the service. There is no need for many sites to actually have my real information. I reserve providing real information for when I am working with finance and health-related applications and services.

4. Regularly Update Security Settings: Keep your devices and applications updated to protect against vulnerabilities that could be exploited to access your data.

5. Use Strong Passwords and Authentication: Protect your accounts with strong, unique passwords and, where available, use multi-factor authentication. (Coming soon!: Here’s a video where I show you step by step some of the most secure tips for password creation and tools for storing passwords. I will also explain what multi-factor authentication is and why it’s important.)

Overview of Ethical Considerations in AI Development and Use
Ethical considerations in AI encompass a wide range of issues, from fairness and accountability to transparency and human impact. Here are some of the most common considerations that developers and users of AI tools and technology are thinking about every day:

- Bias and Fairness: AI systems should be designed to avoid perpetuating or amplifying social biases, ensuring fair treatment and outcomes for all users.
- Transparency: There should be clarity about how AI systems make decisions, especially when these decisions impact people’s lives.
- Accountability: It’s important to establish who is responsible for the outcomes of AI decisions, especially in critical applications like healthcare or law enforcement.
- Respect for Human Rights: AI should be used in ways that respect the dignity, rights, and freedoms of individuals, including privacy and freedom of expression.

By addressing these ethical considerations, developers can create AI technologies that not only respect individual rights and societal norms but also foster trust and acceptance among users, particularly in populations that may be more cautious about adopting new technologies.

Visit us at TechExplorer.AI as we continue to explore the journey of AI, demystifying its applications, and anticipating the exciting innovations on the horizon.

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