The Significance of Artificial Intelligence in Web Development
In the blockbuster sci-fi movie starring Keanu Reeves, “The Matrix”, a fictional world controlled by Artificial Intelligence (AI) is shown. The movie showed a world controlled by AI. The world has come a long way since then, and today big data, AI, and machine learning are increasingly making their presence felt in almost every aspect of our lives.
AI in business is being used in an extensive range of industries and applications such as blockchain, marketing, education, website development, entertainment, and banking to name a few. Artificial Intelligence is one of the most talked about technology trends these days. This revolutionary technology is being used in almost every industry and sector, and there’s no reason why it cannot be used to augment customer engagement and experience. Instead of asking customer care representatives to solve our questions and queries, we simply communicate with chatbots. We turn to Siri or Alexa for assistance. Artificial Intelligence is slowly but surely transforming how businesses communicate with their customers, understand their needs, and offer products and services tailored to their needs.
The world of web development is increasingly witnessing the inclusion of AI. The two have been juxtaposed to ease time-consuming tasks. AI trains web applications to get better over time, by analyzing data related to human usage. For example, a lot of users these days are opting for voice searches via Google Assistant and Apple’s Siri. Under such circumstances, using AI-powered solutions aids businesses in implementing user-centric solutions that provide a much better customer experience and help build customer loyalty. Even big e-commerce websites use AI tools like voice-based search results and AI-based chatbots to offer a good customer experience.
In the following paragraphs, we shall take a closer look at the significance of AI in web development. We shall also see how a good AI development company can help you build sites that can identify the customer’s needs in a better way.
Initiating customer engagement
AI allows website developers to introduce AI-powered chatbots and innovative communication tools to enhance customer experience and induce engagement. These chatbots engage in real conversations and answer questions in real-time. In fact, these chatbots have more or less replaced customer care executives in a large number of organizations. They also serve as a helpful guide to customers and entice visitors to spend more time on the website through quick response times. These days sophisticated ML-based chatbots are fully capable of striking up a natural conversation with visitors, and even answering questions not related to your business. In short, AI-powered websites are proving to be of great help in increasing conversion, take your business to the next level.
Customized user experience
You can develop a website powered by AI and in the process grasp the customer’s requirements better. Such a website can perform a variety of useful tasks for you like capturing customers’ browsing history, location, and preferences. Equipped with this useful information, you will find that you are better equipped to customize your website according to the needs of your customers, which in turn will direct more traffic to your website and increase your sales.
Augment your marketing processes
The use of AI in website development can enrich your marketing processes, and help you find answers to:
What products are customers interested to buy this time, and in the future?
How dislike for a particular product could hamper your sales?
What are the devices customers are using to visit your site?
What is the time that your website experiences the maximum traffic you’re your target audience?
AI in web development can aid in design enhancements
Using AI technologies can help website and business owners offer a unique browsing experience to their present and potential customers. This is important as a personalized browsing experience can make a customer feel valued and important. This drives their trust in the website and helps generate customer loyalty. The more user-friendly and convenient to browse and purchase the website is, the better it would be for your sales and growth.
Faster search
Well-established web application development companies can help your website generate traffic at a faster pace. In this fast-paced age, customers want to get the desired information within the shortest possible time. It is precisely for this reason, voice-based research is fast gaining popularity. Alexa, Google Assistant, and Siri are used by hundreds of thousands of users for just one reason — fast access to the information. A voice-based search would help your customers locate desired items quickly.
Conclusion
Because of AI-powered websites developed by a good AI development company can help your business grow at a quick pace by offering a unique and customized browsing experience to present and potential customers. In fact, AI can work both ways for your business. It can reduce time spent by web developers designing and developing a website, and also help your customers complete transactions more quickly.
