Autenti.ca

Please see the updated copy for the heading, subheading, and subtitle.

Reasoning

1. I felt the original heading — Feel Better — was too abrupt. For a site focused on improving one’s mood, a softer approach may be more effective.
2. In the original version, you have great copy that would work very well in the sub heading but you have relegated it to the subtitle. I am referring to this line — 4 seconds smiling in this site may boost your mood. I have moved a version of to the subheading and dropped the reference to ‘this site’. I mean, they are literally on your site — you don’t have to restate the obvious.
3. The original subheading— You have what it takes — seemed vague. I removed it entirely and added a bit of explanation for how even fake smiling can improve your mood. This is because when I understood that I was going to smile for the camera for 4 seconds, I immediately wondered if fake smiles would work. I couldn’t believe that 4 seconds of fake smiling could fix my mood so I made sure to address it upfront.