UseRibbon

1. Excuse my bluntness but there is something vaguely “crazy” about the original copy. When I visit a website, I don’t expect to do something for someone else. Usually, the website does something for me. This is true of even a quiz site where you answer questions. The tradeoff there is that you will be told what your spirit animal is or something like that. In your case, you’re telling me to shop normally AND control your company for you. I’m not ready for that level of engagment. This also goes for the button title — “Install button, seize control.”. I don’t know about others but I felt you were asking me to participate in a proletariat revolution.
2. So I changed the copy to something more mainstream — “Let your everyday shopping drive our public benefit activism”
3. And the button title to “Install Button to Guide Us”

Hope this helps.

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