Pop Quiz, Monday with Sabrina Ram, Founder at Blu Lotus
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
1. Can you please tell everyone your name?
2. Tell us about your business and what you do?
I’m the founder of Blu Lotus, which is a strategic communications firm specializing in public relations, marketing, social media and event planning. We incorporate a focused and energetic approach that is specifically tailored around each client to maximize and enhance their respective careers and businesses.
3. Why did you want to become an entrepreneur?
I started the entrepreneurship route early in my career because I’d see so many businesses, nonprofits and individuals who could not afford an expensive communications/marketing agency. You can have the best product, service or talent in the world and still fail because no one has ever heard of you. Some of the top organizations in the world started with a little help and a leap of faith.
As I progressed through my career, I’d often face challenges in the corporate world where communications strategies were an afterthought, unless an agency was brought on board. Unlike your typical agencies, Blu Lotus doesn’t just offer marketing and PR support. We collaboratively work with clients to set themselves up for success internally. That can include various levels of support such as creating and managing external assets, developing integrated communications plans and consulting on the reorganization of a business.
4. What are the challenging aspects of running a business?
It’s incredibly exhausting but always worthwhile. Entrepreneurship isn’t for everyone. When you’re so passionate about what you do, you can lose yourself in the work. It takes up a significant amount of your time at the expense of your personal life. But, when you garner successes for your clients and achieve business milestones, it’s the most rewarding feeling.
I’d also highlight how most entrepreneurs don’t realize there are times where they will need to decline potential clients. In the beginning, you are so focused on doing anything and everything to obtain clients. However, sometimes you must turn them down because your business can’t immediately handle the exponential growth or the client isn’t in the right phase of their business to receive your support.
5. What do you love most about your job?
I’m passionate about helping organizations make an impact by telling their unique story through strategic communications. The best part about being an entrepreneur is having the ability to choose your clients. I’ve worked with nonprofits focused on improving the quality of life in communities that are traditionally ignored. I have a client who is an actress working to increase South Asian representation in American TV and film. There are so many organizations and talents out their changing the world on a local level or mass scale, and I’m inspired each day to help them achieve their goals.
6. How do you have fun at work (team building, pranks, etc.)?
When building out teams, you need to make sure they fit within the team dynamic and work culture. With different personalities, each team member has various interests, so I like to mix it up. In the past, we’ve done simple happy hours, fantasy football leagues, Zumba classes and even a Beyoncé concert!
7. What would one piece of advice that would you give to a new business owner?
Actually, it’s twofold. First, never forget your ‘why.’ Starting a business is incredibly tough and a lot of entrepreneurs give up because of the hardships. It can be daunting so make sure you never lose sight of why you decided to do it in the first place. What inspired your passion? Let that guide and motivate you. Second, take time to celebrate the milestones, big and small. It might take a while before you achieve a big milestone so don’t forget to celebrate the small wins. Remembering your ‘why’ and celebrating achievements along the way will keep you motivated on your path to success.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Twitter & Instagram: @BluLotusPR