How to make an NFT Collection in 2022
Last summer, a pixelated art collection titled “Weird Whales” was listed on the world’s largest NFT marketplace, OpenSea — a collection of 3350 digital characters on the Ethereum blockchain with a current total sale price of over $450,000.
What blew my mind was that this entire collection was made by a 12-year-old kid from London. I mean, what were we doing at 12? It’s honestly crazy the amount of money NFTs are valued at nowadays, and it’s not that hard to make one yourself.
Benyamin Ahmed, the creator of the collection, designed and coded the “Weird Whales” after taking inspiration from one of the most famous NFT collections ever — CryptoPunks. He made the series after learning about blockchain technology and NFTs from veteran developers online. After one of his online mentors/friends shared the code from a collection of his own, Benyamin created his collection and the rest, is history.
Making your own NFT collection
Okay, so I’ve been rambling on about the 12-year-old genius for a while now, but it’s because I’m a fan of his work! There’s a lot that we can learn from him, so let’s get started.
Creating an NFT collection yourself isn’t all that hard. I mean, you don’t even have to know how to code or even be an artist for that matter.
Step 1: Find an Artist
The most famous collections out there are digital avatars of animals, people, anime characters, zombies and some others. These collections sell for anywhere between $10,000 to $5,000,000 per collection (sometimes more).
It’s crucial to have a good artist who has a good idea about design/illustration and knows what would work well with the creations in the digital art space currently.
Find a friend or an acquaintance to help you out with a design for your collection. Considering the hype around NFTs these days, it wouldn’t be too hard to find someone!
Freelancing sites like fiverr.com are flooded with NFT artists so that could also be a good place to start.
Step 2 : Make 1000+ unique versions of the design
This could be anything of your choice — 9999, 7777, 1111, 10000, 3333, are some of the numbers out there nowadays.
Collections that are one-of-a-kind and have unique attributes/traits associated with them have a much higher value. Take five+ categories like background, body, caps, accessories, etc., and make at least 5 variations in each category to get more unique pieces. More variations means more unique characters and a bigger collection!
If you make a collection of 10000 and they sell for only a dollar each, you’re pretty much sorted with 10k USD, and that’s a great start!
Find a developer who understands this. Anyone familiar with node.js or a similar language could create a collection of any number of pieces.
Make a design with a bunch of traits and feed it into the algorithm to generate your desired NFT collection.
Step 3 : Make a roadmap
Curate a list of achievable goals for your NFT project. This should include project milestones, marketing plans, airdrops/giveaways and future goals. It’s always good to provide the buyer with exclusive access to added assets such as merchandise, bonus NFTs, tickets or anything really.
The NEAR Punks roadmap is a good example, you could get some ideas from NPunks here. (There are multiple bluechip NFT collections with insane roadmaps as well, such as the Bored Ape Yacht Club and Nouns DAO)
It’s important to execute the steps on your roadmap so the collection seems genuine and gains good traction. There are a few charitable NFT collections working for a good cause, and that is something really beautiful. It’s mind-blowing how NFTs can make the world a better place!
Step 4 : Get on Discord
The social networking platform Discord is the hub for NFT marketing and publicity, along with Twitter, of course.
Most NFT communities of artists, buyers, collectors and traders are active on Discord. With over 140 million active monthly users, it’s a space where one can hop on multiple servers and learn about how to roll out an NFT collection.
– Create a server and learn how to set it up. (There are multiple tutorials on how to set it up online, you will even find some server templates)
– After setting your server up, it’s now time to get some people on board! Talk to friends and other members on different NFT servers to get going. Send them an invite link and think of ways to incentivise them in return for the members they bring. An example would be an invite-only program where members get exclusive access to the whitelist, airdrops, giveaways, etc., after getting 5–10 more members to the server themselves.
– Make sure you’re active and are constantly announcing messages about your NFT collection, what it looks like, the roadmap and updates about your project. People who are interested will want to stick around for a reason!
– Get in touch with trustable Discord moderators who can take care of your server. It gets really hard to manage the community after a lot of members join, so find someone who understands the Discord NFT game better than you to keep the hype going. It’s always great to have your members do the marketing for you in return for incentives.
Step 5 : Share details about NFT drop
Once you’ve created a big enough community that supports the project and is excited for the drop, announce a date when the collection will release and you’ll definitely get some sales on launch day!
You could also make a website that explains your project thoroughly and showcases some of the pieces in the collection, along with your roadmap (Take NPunks for example).
Step 6 : Drop your collection on launch day
Make sure you release your collection on your desired NFT marketplace on launch day! After creating a lot of hype, many members in your community would be waiting to mint their NFTs.
After launch, it’s important to keep your members engaged while you work on executing the timeline of your roadmap so the hype doesn’t die out. Your project will be worth as much as you want it to be as long as you take the right steps and execute them properly.
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