5 Tips to Write Entertaining and Helpful Content for Tourism Business Owners and Boost Your Audience’s Engagement Rate
AI is not the enemy but the lack of AI skills can be standing in your way of success.
I had just returned from a project in Holland, photographing a stand-up paddle race alongside one of the best media teams.
For 11 days, we worked long hours side-by-side, creating stunning images and films of the race. Despite being exhausted towards the end, I was exhilarated by the team’s energy, creativity, and friendship. From this high-energy, unforgettable experience in Holland, I returned home only to be met with a stark contrast: the uninspiring world of AI-generated content that pervades social media.
As a photographer and ghostwriter for adventure sports & tourism, I pay close attention to content creation.
Lately, too many tourism companies have gotten lazy. Their captions are bland and neither helpful nor captivating. But let’s be clear: AI is not the enemy.
So, let’s dive into how to make AI your ally.
5 Tips to Write Entertaining and Helpful Content for Tourism Business Owners and Boost Your Audience’s Engagement Rate
Tip #1: Share Authentic Storytelling
You can have all the tech in the world, but if your message doesn’t come from a place of authenticity, your audience will catch on.
Business owners should dig deep into their company’s ethos, history, or local culture and find stories that resonate. People aren’t just buying a service but investing in an experience. If you’re a tour guide in Paris, don’t just share the basic details of the Eiffel Tower; share the funny, heartwarming, or adventurous stories that happened there during your tours.
Authenticity creates trust and engagement with you and your services.
Tip #2: Master the Art of Prompting AI with Thinking First
Learning to create engaging prompts can make a big difference.
You need to treat your AI tool not as a ‘set-it-and-forget-it’ mechanism but as a part of your creative team. The more specific and strategic you are with your prompts, the better the AI will assist you in generating valuable content.
Pro Tip: Twist the knife. In copywriting, this term means to be so specific to the point of discomfort. The more specific your prompts, the better the results for content that helps and engages your ideal audience. If you’re serious about improving your skills, join 15,000 subscribers who learning with Write with AI.
Tip #3: Take Advantage of User-Generated Content (UGC)
UGC is gold, whether a picture someone took while paragliding or a testimonial from a thrilled food tour participant.
UGC acts as social proof and adds a layer of authenticity that polished marketing often lacks. Create a unique hashtag and encourage customers to share their experiences. Curate these in a dedicated section on your website or sprinkle them throughout your social media.
Pro Tip: Create Instagram Guides to curate your best posts, helping your audience quickly find answers to common questions.
Check out this video for a deep dive into leveraging UGC, a topic so important it deserves its own spotlight.
Tip #4: Be Data-Informed but Not Data-Driven
Numbers can guide you, but they shouldn’t control you.
Just because travel vlogs or Instagram Reels are trending doesn’t mean you should pivot your entire strategy to video content if that’s not your strength or if it doesn’t suit your audience. Use analytics to gauge performance and uncover opportunities, but remember to factor in your brand’s uniqueness and your customers’ needs. If your strategy prevents you from publishing consistently, you do more harm than good for your brand.
In other words, let the data inform you, but don’t let it stifle your creativity or consistency.
Tip #5: Make Engagement A Two-Way Street
Many businesses forget that content isn’t just about broadcasting; it’s also about conversation.
Use interactive elements like polls, quizzes, or Q&A sessions to engage your audience. Go beyond just “liking” or “hearting” — read captions and ask questions that encourage dialogue. Not only will this keep them invested, but it will also provide you with valuable feedback.
Remember, the essence of social media lies in being social, building relationships, trust, and brand loyalty.
When engaging your audience for adventure tourism, creating compelling content isn’t an option — it’s a necessity. From authentic storytelling to smart data use, these tips will help captivate your audience and elevate your brand.
If you enjoy adventure photography and travel stories, join me at Adventure Photography Chronicles where I share a behind-the-scenes look into my photo projects and even some fun stories about my own travels (and I travel a lot for a living!).
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