🎨 An Artist’s Customer Service Is Quality 🎨
Mike Kraus
Artwork can have a very long life. The pig paintings in Leang Tedongnge cave in Indonesian are about 45,500 years old. With creations that have longevity, customer service becomes an important feature. Once it leaves your studio, you should consider the lifetime of your piece. How is it sold, presented and displayed, delivered to the customer, cleaned and maintained, provenance tracking if sold or inherited, and insurance value if destroyed? Your customers will want your help.
Creating high-quality art is good customer service because it lowers the need to correct issues. You may pay more in labor, materials, and shipping, but you will save time and money from complaints, returns, repairs, lost customers, and bad reviews. A happy customer is a return customer. And a return customer is the best customer because they will tell their friends and family that they should work with you too.
Here is an Artist’s Customer Service Program:
1) Customer Service Infrastructure — Look at all the ways you buyers contact you: phone, email, social media, etc. How much time and effort is needed to fix a problem?
2) Price — For replacements, repairs, and other issues, have a policy that is fair and easy to understand.
