🎨 The Art of Quality 🎨
Mike Kraus
What do your customers want from your artwork? Is it creativity, composition, color, realism, materials, value, representation, reputation, or something else? Most likely, it is a complex combination of these features. Over time, the importance of these traits to your customers will change. But, how well you fulfill these desired attributes will determine the quality of your work.
“Quality” can be both objective and subjective. If a piece of art breaks immediately for no apparent reason; most would consider it “low-quality.” But what is the value of your friend’s opinion on a work? Both have a significant impact. The perception of the quality of your artwork is also impacted by branding, previous experience with you and your work, reputation, published articles and comments, price, design, saleperson(s), return policies, ease of installation, durability, customer service, and comparisons to your competition. Many of these are within your control; some are not.
There is something you can do. Critique your artwork and how you present it to customers by asking these questions:
1) How do you want to help your customers?
2) What services do your customers want?
3) What services do you actually provide?
