Asana Design
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Asana Design

Illustrated by the amazing Hannah Swann

How Great Designers Take Responsibility for Feedback

Hidden insights in prescriptive feedback

Stakeholder: “I don’t like that blue. Please change it.”

Designer: “What don’t you like about the blue?”

Stakeholder: “It’s too bright.”

Designer: “What is it about the brightness that creates a problem?”

Stakeholder: “Well, it’s drawing a lot of attention.”

Designer: “Based on our goals, we think this button is the primary CTA on the page, which is the reason it’s so bright.”

Stakeholder: “Oh, I don’t think that’s the primary CTA. I think is.”

Facilitating better feedback conversations

Asana employs the double diamond to drive the product process




Stories and lessons learned from the Asana Design team

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Tyson Kallberg

Tyson Kallberg

Design @ Asana

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