Why Branding Is Not Marketing
In episode #63 of Over A Pint, we sat down with Karley Cunningham. In addition to being a big and bold thinker, she is the ShEO of Big Bold Brand, a strategic marketing agency located in Vancouver, British Columbia.
Karley is a no-b******t leader who has a distinct view on branding and marketing. We learned all about her beginnings as a professional athlete and her transition into marketing. Beyond a great story, you’ll hear all about some amazing things:
- Why branding is not marketing
- A big reason why most organizations don’t see the full benefit of branding
- Karley’s SureFire Method for helping brands win
Whether you have worked in branding for some time now or want to establish your own, Karley answers the big question: Does all this fluffy stuff really work?
Take a listen to find out and let us know what you think!
To find out more about Ascedia, what we do, and who we work with, check us out here.