Nuances of OTT App Development and Smart TV Giants Supremacy
The evolution of Smart TV technology has opened up new opportunities for app developers as well as businesses to enhance the range and branding of their services and products. With numerous brands and operating systems fighting for dominance in the OTT and Smart TV market, it’s important for developers as well as brands to understand the nitty-gritties of OTT app development for Apple TV, Android, LG, Samsung, Roku, and Fire TV.
- Android TV
Android TV is powered by the Android operating system which offers a certain familiar and customizable experience for its users. They key features include Google Assistant integration, voice search, and access to Google Play Store, among others.
2. Apple TV
Apple TV works on the tvOS platform and focuses on a seamless integration between iOS and Apple TV devices. The App Store provides several games and appa specifically designed for the platform.
3. LG and Samsung Smart TVs
LG and Samsung are two mega players in the smart TV market. They employ their own operating systems – Tizen and webOS respectively.
4. Roku
Roku offers a plethora of streaming devices and smart TVs powered by the Roku OS. It provides a simple yet powerful platform for app developers.
5. Amazon Fire TV
Amazon Smart TVs and Fire TV devices run on the Fire OS which is a modified version of Android. The platform is highly integrated with Amazon’s ecosystem and offers access to Alexa, Prime Video, and other Amazon services.
Smart TV or OTT app development requires a deep understanding of the specific features offered by different platforms and other details. Apple TV, Android TV, LG, Samsung, Roku, and Fire TV are market giants, each with their own unique ecosystem and audience base.
Ascentspark Software has performed an in-depth analysis on the nuances in the development of OTT apps and the Smart TV giant market ecosystem.
Check out the entire article by clicking here – https://www.ascentspark.com/blog/article/ott-app-development-nuances-and-smart-tv-giants-supremacy
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