15 Minutes of Privacy
Andy Warhol quoted that, “In the future, everyone will be world-famous for 15 minutes”. Well, as we all know, this quote has perhaps flipped, and we might expect just 15 minutes of privacy in the future. Our every click, our every purchase, and our every thought can now be captured by the Internet. For every online platform, there are hundreds of advertising affiliates that bid for our data — and target adverts just for us.
Recently I went to the dentist, and had no real digital footprint, apart from a text message from them, but, for days, my web pages were full of adverts for tooth implants and whitening products. I may be wrong, too, but you just have to think something, and adverts will appear (I appreciate that it is probably the other way around, but it just feels like the Internet knows what you are thinking).
And, so, where in the world are we truly free of spying? In your car? Well, not quite, as we tend to leave our GPS on, and where Apple or Google (or both) can basically find out where we shop, where we work, and where we like to go on our days off. And the car, too, is becoming a whole lot more connected, and where you can even lock your car from the other side of the world. But, our smart cars can now basically stream their data to provide live information. For this, it has been found that ex-employees from Tesla have been sharing recordings from cars in chat rooms…
