Can Ford Be The New Google? The Race of the Data Miners To The Car

Things are changing. We are currently being data mined for every search we make to Google, and where a whole bank of companies are waiting to deliver customized content to us based on our searches. For example, I searched for “Which is the best toothbrush”, and I received this when I went to Sky News:

Breaking the Web Trust Model

This model of cross-fertilisation of information across domains breaks the isolated model of the information, and allows Google to mine information from their free service, and then sell it on to advertisers. We, hope, we trust Google to look after our data, but many companies want to be in Google’s position, and search history is only a small part of revealing our lives, the most information you can gain is what we do when we are away from a browser.

At the current time, it is Apple and Google who are in the privileged position of knowing where you are and where you have been, but they will struggle to jump out of the data gathered on their phones, as users require high trust levels from their devices. So enter the car manufacturers …