Can Ford Be The New Google? The Race of the Data Miners To The Car

Things are changing. We are currently being data mined for every search we make to Google, and where a whole bank of companies are waiting to deliver customized content to us based on our searches. For example, I searched for “Which is the best toothbrush”, and I received this when I went to Sky News:

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Prof Bill Buchanan OBE

Prof Bill Buchanan OBE

7K Followers

Professor of Cryptography. Serial innovator. Believer in fairness, justice & freedom. Based in Edinburgh. Old World Breaker. New World Creator. Building trust.