BRAND UPDATE: Midas becomes A$H

Hey there! We know, we know… some of you woke up this morning only to be completely shocked about the absence of the Midas logo in your Telegram/Twitter. You didn’t even notice? May I introduce, A$H!

Our Baby is here

We are more than thrilled to announce that our MVP is done. The last months have been intense and we are excited to finally share our work with you. Both, the team and the product have developed along the way. We felt that it is time to display this development in our branding.

What a beauty

With A$H we present you a new brand and logo that suits our mission: giving you an easy and entertaining way to manage crypto assets. The minimalistic and clear design supports usability and accessibility of the app. The playful logo represents our gamified approach to investing, far off traditional perceptions of finance. All black and white, the design of A$H gives air to breath and leaves space for interpretation.

What’s on the plate now

We are entering Alpha testing with a list of selected projects and people. Along the testing and receiving feedback we will iterate/adapt and start to integrate more features for the public Beta testing. In case you have not signed up for the Beta yet, you can still do so here.

We are a fintech startup. We love UX.

A$H is a product of our company Midas Technologies AG. We used the opportunity to also create a new company website — check out who we are and what else we work on: https://m1d4s.tech/

Let us know what you think about A$H on our telegram channel https://t.me/ash_app