Top 11 Influencer Marketing Agencies in Asia in 2023
Influencer and social media marketing is carving out a significant niche in the industry landscape. Brands from gaming to fashion are integrating this strategy into their broader marketing plans to bolster product appeal and credibility.
Asia is at the forefront of digital transformation and online commerce on the global stage. Did you realize that Japan and Korea boast a greater number of prolific YouTubers than Germany and France? Digital-savvy Asian consumers dedicate substantial time to their mobile devices and various social media platforms. As a result, influencer collaborations on YouTube, Instagram, and TikTok are vital components of any successful marketing campaign in Asia.
But reaching out to Asian influencers can be complex. Top-tier marketing agencies based in LA, London, or Tel Aviv may not have sufficient expertise in Asian markets. The key to succeeding in this region lies in partnering with a professional local agency that boasts strong local connections.
Asia is home to a myriad of marketing agencies. We’ve curated a list of the top 11 agencies that emphasize influencer and social marketing. This compilation features companies operating in Singapore, Japan, Korea, Indonesia, Vietnam, and Thailand.
Top 11 Influencer Marketing Agencies in Asia
1. AJ Marketing
www.ajmarketing.io
Area: Singapore, Japan, Korea, Thailand, Vietnam, Indonesia, Taiwan
AJ Marketing, a leader in influencer and digital marketing, has its hub in Singapore and teams spread across Japan, Korea, Thailand, Vietnam, Indonesia, and Taiwan. They boast one of the largest influencer networks in Asia, partnering with over 7,000 leading creators on YouTube, Instagram, and TikTok, and reaching beyond 1.3 billion social media followers in the region.
AJ Marketing further enhances client campaigns with comprehensive digital marketing services, which include advertising on Naver, Kakao, top-tier social media platforms, and Naver SEO and PR in Asia’s leading media outlets.
2. inBeat
www.inbeat.agency
Area: Singapore
Singapore’s inBeat Agency opens doors for brands into the Singapore market via influencer marketing. Their team has executed more than 13,000 collaborations with micro-influencers for online brands across various sectors. Serving mobile apps, DTC brands, and enterprise clients throughout Asia, they are a prominent social media marketing agency. Their strategic mix of creativity and technical know-how ensures scaled micro-influencer campaigns that incorporate innovative direction.
3. The Asia Collective
www.theasiacollective.com
Area: Singapore
The Asia Collective, based in Singapore, specializes in creating global travel and lifestyle campaigns. As an influencer marketing agency with a focus on luxury travel, they bridge hospitality and lifestyle brands with a vast network of influencers, content creators, and photographers. Leveraging their extensive experience in influencer marketing and high-profile collaborations, they craft effective campaigns that employ creative and authentic storytelling to captivate and activate audiences worldwide.
4. Go
www.gopr.co.th
Area: Thailand
Go is a Thailand-based influencer marketing agency that brings together top-tier digital, SEO, and PR professionals, encouraging them to grow and evolve their skills. Their approach to exceptional digital marketing and SEO merges experience, persistence, comprehensive knowledge, and creativity, helping to captivate your audience and amplify your return on investment. Be it Paid Search, Social Media, PR, SEO, ASO, or CRO, their data-driven solutions and ardent expertise are ready to put your brand center-stage, guiding your customers along their journey.
5. SevenVault
www.sevenvault.com
Area: Malaysia
SevenVault, a Malaysian agency, is powered by a team of marketers with a firm conviction in the power of content advertising. Their mission is to ignite awareness and stimulate conversation around brands, offering strategic content planning, ideation, and solutions across both online and offline media platforms. Their services range from Campaign Ideation and Social Media Management to PR Events/Launch Parties, Influencer Engagement, and Blog Engagement.
6. Gushcloud
www.gushcloud.com
Area: Malaysia
Gushcloud Malaysia, a full-service digital advertising agency that sprouted from Singapore, excels in delivering performance-oriented content strategies. Their mission is to bridge the gap between audiences and brands, influencers and content creators. Their comprehensive suite of services includes talent management, brand strategy, marketing and activation services, media production, sales and distribution, licensing, co-creating signature events, and of course, digital and influencer marketing.
7. LAFS
www.lafs.vn
Area: Korea, India, Vietnam
Love At First Sight (LAFS) is a vibrant creative digital marketing agency with a presence in Seoul, South Korea, Chennai, India, and Ho Chi Minh, Vietnam. With a team of passionate experts at its core, LAFS is committed to devising marketing strategies that truly resonate with their clients’ needs. The agency specializes in fast-tracking start-ups in Vietnam to prominence by offering comprehensive services ranging from branding, marketing, content creation, video production, to SEO, SEM, website and app development.
8. Vero
www.vero-asean.com
Area: Vietnam
Vero, a Vietnam-based agency, is a specialist in the field of influencer marketing. Their unique approach ensures significant top-line and bottom-line results for their clients. Each strategy at Vero is customized, intended to create a palpable impact on sales and brand awareness. Their portfolio spans various industries, including but not limited to beauty, food, travel, technology, and real estate, managing influencer marketing campaigns that drive results.
9. Iconreel
www.iconreel.com
Area: Indonesia
Iconreel, the largest influencer marketing network in Indonesia, serves as the nexus between brands and influencers for content-driven marketing campaigns. Housing an impressive database of over 24,000 international influencers, Iconreel is your go-to if you’re seeking a comprehensive solution for your brand’s digital marketing needs. From managing digital ads and website development to influencer marketing, talent management, studio production, and media buying, Iconreel offers a full spectrum of services to fuel your marketing strategies.
10. VMLY&R
www.vmlyr.com
Area: Malaysia, India, Vietnam, Singapore, Thailand
Welcome to the dynamic realm of VMLY&R, where brands come alive through the power of human connection. They are experts at fusing creativity, technology, and culture to craft brands that resonate. With an impressive footprint spanning more than 100 locations and a roster of over 13,000 brilliant individuals, they embrace challenges across the globe, from the energetic streets of Malaysia, India, Vietnam, Singapore, and Thailand to the sun-drenched coasts of Sydney.
At VMLY&R, the value of local insights and cultural comprehension in building authentic relationships between consumers and brands is well understood. They subscribe to the belief that the spark of brand magic ignites when connections are made on a local level.
11. Digitas
www.digitas.com
Area: APAC
Digitas is a connected marketing agency that boasts a formidable team of creative, data, media, strategy, and technology mavens. They are committed to discovering and capitalizing on truths that enable brands to form robust bonds with people, all while reaching their loftiest goals.
Digitas operates on a global scale with a presence in APAC. Their expertise spans influencer outreach and management, where they excel in identifying and capitalizing on key influencers.
To Sum Up
We have looked over the top 11 influencer marketing agencies in Asia. The trend of marketing is shifting to influencer marketing and brands need to focus on finding suitable partners to manage campaigns in Asia.
The important things you need to consider when selecting an influencer marketing agency to work with is the fit to your industry and your target country. Make sure that agency you hire is flexible and works to meet your needs instead of trying to sell influencers that are not relevant to your brand.
We hope you have a successful marketing campaign with a suitable influencer marketing partner!
