The Start of a Truly Collaborative Professional Development Series

How this Series Began

There are many organizations offering sessions, workshops, and other resources to help individuals develop their professional skills and abilities. And every organization has a unique view and approach to convey and expose professional development to its members. One of the focuses of the Asian Leaders Alliance is to equip, empower, and enable individuals to grow as leaders. We also believe that it is important to work with organizations that know the domain space better than we do. And we are the voice for our members and who they represent.

A board member of the ABL and a member of the leadership team for ALA was talking about how the two organizations could work together. And one of the first topics that popped into our minds was professional development. NAAAP was brought in as another organization that had expertise around professional development. The three organizations decided to get together and try to develop a program that would benefit all our members. We weren’t trying to replace our individual organizations’ programs with this one, but instead be able to offer sessions that would benefit all our members while allowing our individual programs to focus on areas that we have more experience in. All our members would be able to have access to the shared programs that the three organizations have jointly created and has access to programs that are owned by the organizations.

The Goal

The main goal behind this series is to equip individuals with resources through academia, mentorship, and empowerment transforming tomorrow leaders. One particular topic area that will resonate throughout the series is overcoming the challenges and difficulties of becoming an API leader.

As we develop this series, we want to ensure that our culture and identity contribute to how one would think, consider, act, and react to certain situations. It is important to acknowledge our identities and how each identity and intersectionality of who we are, creates a matrix of choices and actions one could take as a unique individual. We will integrate this concept into our series and our programs.

About the 3 Organizations

Asian Leaders Alliance

Asian Leaders Alliance (ALA) is a self-organized group founded in 2017 consisting of leaders from 70+ Asian Employee Resource Groups (“ERG”) in the San Francisco Area. ALA empowers members and allies to grow as civic leaders and foster collaboration. Since its inception, ALA has held numerous professional networking events, shared best practices of ERG programs, and annual summer leadership programs with Southeast Asian Development Center (“SEADC”) and Chinatown YMCA. ALA continues to further explore opportunities to positively impact the community, celebrate culture, and support D&I efforts.

National Association of Asian American Professionals

NAAAP, the National Association of Asian American Professionals, inspires, cultivates, and empowers Asian and Pacific Islander leaders for professional excellence to make meaningful impacts in the workplace and in the community. Founded in 1982, NAAAP is a non-profit organization with over 30 chapters in the USA & Canada.

Asian Business League of San Francisco

The Asian Business League of San Francisco (ABL-SF) was founded in 1980 as a nonprofit organization dedicated to the promotion of Asian Pacific American leadership in business. Through seminars, workshops, and social and networking functions, ABL-SF provides its members with opportunities to develop and enhance leadership and management skills, and to build relationships with other Asian professionals. ABL-SF also provides its members with opportunities to meet business leaders in the community and to address issues facing Asian professionals and Asian-owned businesses.

Who is our First Speaker?

Karen Kang is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She is the author of the best-selling business book, BrandingPays: The Five-Step System to Reinvent Your Personal Brand that has been featured in BusinessWeek, Fast Company and in major TV and radio shows. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding.

She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising, and public relations firms. Karen is a frequent speaker at leading business schools and professional organizations.

She is a sought-after speaker and has conducted corporate and personal branding seminars at top business schools such as London Business School, Stanford University, Wharton (University of Pennsylvania), Haas (UC Berkeley), Questrom School of Business (Boston University), and numerous national and local professional organizations.

Why is Branding Important?

You are one individual among 7.8 billion people around the world. What makes you special among all the different applicants of engineers, accountants, and managers? This is a common interview question that is asked before hiring. When marketing a product, the same principle applies, what kind of services your product offers that your competitor doesn’t? Branding yourself opens doors to new opportunities offering last impressions on one client to their network of clients. A successful brand delivers consistent quality and stimulating a unique experience that encourages continued trust and loyalty with a broad range of clients. You are an expert in your field of expertise. Be recognized who you are and most importantly, what you do. This presentation will outline steps in creating a successful brand.

Event information


Thursday, July 23, 2020
-5 to 5:30 PM Webinar
-5:30 to 6 PM Q&A session
-6 to 6:30 PM networking


Zoom and Facebook live

Moderator: Keith Koo

Please register with the following link below.

QR to the registration page

Asian Leaders Alliance

An Alliance of Asian ERGs