How Many People Use YouTube in 2023
YouTube has become a ubiquitous presence on the internet since it was founded in 2005. With billions of users around the world watching and uploading content every day, it has become one of the world’s largest social media platforms. As we enter 2023, we’ll examine YouTube’s current trends and statistics. In this article, we’ll delve into YouTube’s current user base, its growth patterns, and which countries and regions have the most active users.
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YouTube’s Active User Base in 2023
According to recent data from YouTube’s advertising tools, advertisers can now reach 2.514 billion users on YouTube as of January 2023, making it the second-largest social media platform in terms of user activity. However, this number also shows that the number of active users on the platform has decreased by about 48 million (-0.0%) in the past year.
The Number of YouTube Users in 2023
Based on YouTube’s global advertising audience reach figures, the platform has at least 2.514 billion users worldwide in January 2023. However, YouTube’s advertising resources only provide demographic data for audiences aged 18 and above. The latest figures suggest that YouTube has 2.065 billion users in this age group, which represents 36.8% of all people aged 18 and above worldwide.
However, if we exclude the people in this age group who live in China, where YouTube is still blocked, the platform’s eligible adoption rate increases to 46.1%.
YouTube’s Growth Trends in 2023
Recent data from YouTube’s advertising resources shows that the platform’s advertising audience reach shrank by -1.9% over the past year. Advertisers can now reach 48 million fewer users on YouTube than they could this time last year.
The Countries with the Most YouTube Users in 2023
According to YouTube’s advertising audience reach data in January 2023, the countries with the most active YouTube users are:
- India — 467.0 million active users
- United States of America — 246.0 million active users
- Brazil — 142.0 million active users
- Indonesia — 139.0 million active users
- Mexico — 81.8 million active users
- Japan — 78.4 million active users
- Pakistan — 71.7 million active users
- Germany — 70.9 million active users
- Vietnam — 63.0 million active users
- Turkey — 57.9 million active users
It’s worth noting that these figures are based on YouTube’s potential advertising reach and may not correlate with the platform’s total number of monthly active users. Additionally, YouTube’s advertising resources only publish data for a limited selection of countries, so it’s possible that some countries not included in the list above have more active users than those listed.
YouTube’s User Base by World Region in 2023
Based on YouTube’s advertising audience data for January 2023, the platform’s advertising reach in each world region is as follows:
- Northern America — 279.1 million users
- Central America — 106.6 million users
- Caribbean — 9.6 million users
- Southern America — 262.0 million users
- Western Europe — 162.6 million users
- Northern Europe — 89.0 million users
- Southern Europe — 109.1 million users
- Eastern Europe — 91.8 million users
- Northern Africa — 97.1 million users
- Western Africa — 31.6 million users
- Eastern Africa — 92.7 million users
- Middle East — 107.8 million users
- Central Asia — 24.5 million users
- Eastern Asia — 279.1 million users
- Southeastern Asia — 181.2 million users
- Southern Asia — 314.6 million users
- Western Asia — 71.3 million users
- Oceania — 30.4 million users
What do YouTube’s audience demographics look like in 2023?
In January 2023, YouTube released data on the gender split of its advertising audience. According to the report, 45.6% of YouTube’s global users are female, while 54.4% are male. This indicates a slight gender skew towards male users, but the difference is not significant.
If you’re interested in knowing what YouTube’s audience demographics look like in your country, YouTube offers a complete free report library where you can find this information.
What’s the average age of YouTube’s users in 2023?
Unfortunately, YouTube’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages. This makes it difficult to calculate the average age of YouTube’s active user base.
However, based on the latest available data, users aged 25 to 34 account for the largest share of YouTube’s advertising audience. This suggests that the platform is popular among young adults who use the site for entertainment, education, and keeping up with the latest trends.
How many users does YouTube have in each age group in 2023?
While YouTube’s tools may not offer a detailed age breakdown, the platform did release data on the number of users in each age group who could be reached through advertising.
As of January 2023, the numbers are as follows:
- 377.0 million users aged 18 to 24 (15.0% of YouTube’s total ad audience)
- 519.2 million users aged 25 to 34 (20.7% of YouTube’s total ad audience)
- 419.7 million users aged 35 to 44 (16.7% of YouTube’s total ad audience)
- 301.6 million users aged 45 to 54 (12.0% of YouTube’s total ad audience)
- 221.3 million users aged 55 to 64 (8.8% of YouTube’s total ad audience)
- 227.1 million users aged 65 and above (9.0% of YouTube’s total ad audience)
These figures suggest that YouTube’s user base is broad and diverse, with a large proportion of young adults using the platform for various purposes. Additionally, older users are also represented on the platform, albeit in smaller numbers.
Conclusion
YouTube remains one of the world’s most popular online platforms, with a vast and diverse user base. Its popularity shows no signs of waning, and businesses and marketers continue to leverage its power to reach audiences across the globe. As we move further into the digital age, YouTube will likely remain a dominant force in the online world, shaping the way we consume and engage with content.
Information source: DatarePortal.
