Why Your Content’s Monetization is Not at Full Potential?
Most publishers want to make money from their content and rely on this source of revenue to pay the bills. The problem is, publishers do not know that they are not making as much as they potentially could be. There is a solution to this to make you more money. Every time a payment is made to you, you are not getting the full dollar and a percentage is being cut. How is this fair? Great question — because it’s not.
There are many different ways that a publisher decides to monetize it’s content:
1. Basic Ad placement. This can be a struggle for a lot of publishers
because knowing the science behind where to place an ad on your
website in order to try and get a click (paid), can be confusing and not
always accurate.
2. Subscription based. These publishers usually don’t have ads and rely on
the income they get from people paying for their content. But this does
not maximize the potential of your target audience. Most people when
they see a popup saying pay $1 to read an article, will click the back
button faster than reading the next sentence. And a monthly recurring fee
to use one website on the Internet just flat out doesn’t seem fair to most
people. The market for this is beginning to tank because nobody wants to
make these payments with things being free on the Internet. Take Wall
Street Journal for example.
3. Affiliation advertising. My personal least favorite. The worst part of
Googling the nearest Pizza place, is seeing an ad on a website 5 seconds
later for some pizza. As an Internet user, you feel paranoid and intruded
because they know your every search and keep all of your data.
4. Native Ad Placement. This is when you click on the webpage and can
barely find where the content is because there are so many
advertisements. It gives off a messy vibe about the website and screams
desperation and greed from the content creators. Users also develop
something called “banner blindness” where studies have shown if there
are too many ads on a website, users will subconsciously ignore all ads
or banners on a website.
5. Donation-Based. Getting donations can sometimes be complicating and
hard to grasp as a creator. Not getting enough donations is something that is always going to happen. If getting paid is something that you don’t need or care about, this might be the route to go.
6. Fremium. When signing up for a fremium account, you have to
understand what you are getting in to. In most cases they are sneaky
about why they offer free services. In some cases they will encrypt your
information and sell your data to other advertising companies to learn
more about your buying preferences and tendencies. Take Facebook’s
recent data breach controversy for an example. Lots of the fremium
websites are doing the same but Facebook was just a large fremium to
get exposed.
All of these monetization tactics work in one way more than the other, but they all have one thing in common; there is risk to losing your revenue.
In both subscription based and donation-based monetization, you rely on the
user to make an online payment where they have to take out their credit card
and pay. This personable of an action is pretty rare these days with so many
things being easily accessible and free. The conversion rate of this is low as
well as the risk of shared accounts. Even the biggest subscription companies
struggle with this issue.
Also, for subscription and donation based monetization, there is a fee when
using the banking system called micropayment where they charge people credit card fees for using your creation. For example, say you charge 1 dollar a month for users to read your fashion blog and you have 1 million users. When they pay you using the credit card, you are assuming to be collecting 1 million
dollars, right? Wrong, the banking system has a transaction fee to micropayments charging you 30 cents plus 1%. So poof, $310,000 is gone from you just like that because the bank is charging fees.
In the three types of basic advertising, you risk the potential of someone having an ad-blocking software and losing any value from them visiting your creation.
If they do not click on the ad, you do not get paid. And, when they do click on
the ad, a publisher will only get paid 68% of what the advertiser pays Google. You also have no chance of getting a click on an ad with
the 28% of users having ad blocker installed on their computer.
And with the rest of the 72% percent, you have to hope that a small percent of them click the ad for any payment.
The good news is there is a solution to all of this. It is something called
Blockchain. What is Blockchain? Blockchain will create a
system that can ‘sell’ the content from a publisher directly to the consumer
without any middleman cutting into the value from the creator. It brings safety to users and eliminates threats, thieves, and frauds from your data. Blockchain will keep a record of all your transactions made. However, you are
unidentifiable on the “chain”, so there is no threat to your data. Potential
transaction can include fund transfers, settling trades, voting, and yes,
monetization. What does blockchain allow you to do as a monetizing creator? It allows creators to distribute their work on the blockchain immediately and get paid in cyrptocurrency immediately. Why’s this better than the rest of the
options? You get 100% of the profit from the blockchain immediately and there is no need to advertise on your website if you choose. If you choose you can keep the website clean and make more money doing it. Another option is to leave your monetization strategy the way it is and add an additional revenue channel with blockchain. Intriguing, right?
Let’s recap. With Blockchain:
1. You reclaim lost value from ad-blocking
2. You add an additional revenue channel
3. There is no fee transaction for micropayments
4. There is no privacy breach on your data
Find out how you can sign up to have your published website and convert to
blockchain with Asora today.
Published by Steven Salah
