How to Choose a Shopify Theme for Your Online Store?
Shopify themes are designed to put your brand in the best light, enable visual storytelling, display featured products, and take advantage of Shopify’s built-in features.
Both Shopify and third parties create templates to make it easier for Shopify store owners to create a store. They are like the blueprint of design for websites and Shopify stores.
These themes come in all shapes and sizes. Every theme has its own colors, layouts, options for product details, key features, etc. You can find themes from the Shopify theme store. You can get Shopify themes from other sources, such as Envato Market, Themeforest, or Templatemonster.
Although themes from these sources are usually cheaper than themes from the Shopify theme store, we recommend you select your theme from the Shopify theme store because they are vetted by experts. Also, themes from the Shopify store are full-featured, and you don’t face invisible technical issues.
How to Choose a Suitable Shopify Theme for Your Online Store?
Choosing a theme for your shop is the basis for building your entire online shopping experience — a big decision.
We prepare a list of the most significant factors to consider how to select a Shopify theme:
1. First thing first — Check your budget
Online stores on Shopify come at varying price points like Shopify subscription, add-on, and domain name. That’s why your first step to selecting your Shopify theme is deciding how much you’re willing to pay.
Some factors, such as the level of functionality, flexibility, and development costs, affect the theme’s price. when it comes to Shopify themes, you get what you pay for, like everything else in life. Read the fine print and understand the features and functionality a theme has before spending your money.
2. List the functions you need
considering the most significant features and functionality you need is the key to choosing the appropriate Shopify theme for your store. There are a multitude of functions you may need, like:
- Do you need a landing page?
- Is the image zoom option a priority?
- Do you want registration?
- Etc.
Highlight the functionality of top priority, and start looking for the relevant themes. Finding a theme with most of the features you’re looking for will aid you decrease the development costs. Playing around with a theme demo could help better discover its features. You can also use the live store examples to help you get a feel of all the functions of a theme you need.
3. Review your niche
In the Shopify Theme Store, you can search for themes by industry. What’s better is that you have numerous options, from home and décor to electronics and clothing.
Filtering themes by industry is a good way to choose from a shorter list. There are many industry options, from clothing to décor and accessories.
For instance, an electronic store needs a theme that can manage many categories and advanced search options. An art gallery, on the other hand, doesn’t need as many advanced features.
4. Pay attention to design and user experience
To get a piece of the global e-commerce action, you must attract and retain buyers to your online store. That’s the key to growing a successful Shopify store. retaining customers on your store is all about your design and aesthetics. The right Shopify theme makes design simple by providing:
- A captivating storefront
- color palettes that match your brand color
- clean and easy-to-understand user interface (UI)
The main goal of a well-designed online store is to encourage more conversions.
5. Be responsive on different devices
Make sure you choose a theme for your online store that is responsive on different devices, especially smartphones. It’s critical for the Shopify store as users increasingly shop via mobiles. The choice of mobile-responsive themes will significantly expand your audience reach and increase your sales accordingly.
6. uncomplicated checkout process
Research shows that the average e-commerce store loses about 75% of its sales to cart abandonment. The same studies show that one of the vital reasons for cart abandonment is a complicated checkout process.
That’s why you must ensure the Shopify theme offers an optimized checkout experience.
The best Shopify themes offer a fast and intuitive checkout process, well-designed add-to-cart buttons, and an easy way to check the total cost.
Making the checkout process easy should be a priority, so ensure your chosen theme makes this as easy as possible.
7. Support other languages
The biggest advantage of online shopping over physical is its reachability to a wider area. People from all across the world can be your customers and order the products from your store.
No wonder the English language is an international language and is understood by the majority of internet users. However, if you provide additional languages on your online store you not only improve your chances to rank better on search engine result pages but also make it easier for non-English speakers to access the website in their native language.
Determining which theme is suitable for your store is a vital step in running an online shop. Considering these points, you may choose the best and most appropriate Shopify theme for your online store. Some other best practices regarding this issue exist, but we think these 7 points are the most crucial ones.
