Introducing Enhanced Customization for Your Discount Campaigns: “Maximum” Purchase Requirements

Aspedan.dev
Aspedan.dev
Published in
5 min readJan 3, 2024
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We are thrilled to announce a significant improvement to our Shopify discount app, Discount Prime. It assists you with tools to create more adjustable discount campaigns. Our app’s numerous features enable stores to run volume, quantity, bulk, and discount on order campaigns.

As we are committed to continuously improving users’ experiences, we use the feedback of our users, having frequently expressed their need to add more flexibility, particularly in specifying maximum purchase requirements. This specific need is addressed with our latest feature.

In fact, online stores are already enabled to create volume & quantity discount campaigns with minimum purchase requirements, being the foundation for the robust customization capabilities we are introducing after receiving your instrumental feedback, explicitly addressing the desire for control over maximum purchase amounts or quantity of items thresholds. This feature offers unparalleled flexibility in configuring discount campaigns.

Now, you can establish maximum points for price and quantity as well as define minimum thresholds effortlessly. This way, you can ensure that your sales align precisely with your business objectives.

Why Use This Feature?

Unlocking Unprecedented Control and Precision in Your Discount Campaigns

Let’s explore how you can reap the benefits of it:

Encouraging Strategic Purchasing Behavior
Customizing campaigns provide customers with the opportunity to make a well-thought-out purchasing decision, leading to trust in your store. In this way, you can guide customers towards specific thresholds that align with your overarching business strategy by leveraging the maximum price and quantity settings. This precision allows for a nuanced approach in shaping consumer behavior and optimizing the impact of your promotions.

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Rewarding Bulk Purchases
Bulk purchases through tiered discounts based on the number of items stimulate customers’ engagement and loyalty. The maximum quantity setting enables you to structure your deals to acknowledge and reward more significant transactions. This approach boosts sales volume and fosters a sense of value for customers buying in larger quantities.

Aligning with Business Goals
Fine-tune your promotions to align with your specific business objectives seamlessly. The introduction of maximum prices and quantities ensures that your discounts are precisely tailored to meet the strategic goals of your Shopify online store. Whether promoting specific product categories, clearing excess stock, or targeting specific customer segments, this feature simplifies a more targeted promotional approach.

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Enhancing Business Opportunities through Price and Quantity Gaps
The introduction of gaps between prices and quantities not only refines strategic purchasing behavior and rewards bulk purchases but also offers online stores a unique advantage. The ability to set tiered discounts with specific gaps encourages customers to explore higher spending thresholds. It also provides stores with more opportunities to sell their products aligned with their brand identity and sales objectives since the presentation and pricing of products will be more flexible for online stores in this way. This dynamic feature optimizes the impact of promotions and empowers businesses to craft campaigns that resonate with their target audience, fostering a more nuanced and effective approach to online retailing.

Applying these options to your discount campaigns not only transcends the conventional boundaries of promotions but also can wield control that aligns precisely with your business goals, fostering a more strategic, targeted, and impactful approach to customer engagement, which eventually leads to boost sales. As an illustration, if you have a product with a packing of 6 items, you can set a discount for 6,12 and 18 etc. In this way, the items that need packaged to be open and it is between these ranges have no discount.

Key Features of Maximum Purchase Requirements

Maximum Price Customization
- Set a maximum price for your discount campaign, ensuring discounts are applied only to purchases below a specified threshold.
- Customize price tiers with gaps to motivate customers to reach higher spending thresholds.
Example:
Tier 1: Purchase up to $100–10% discount
Tier 2: Purchase up to $175–15% discount

*This is when you just want to set the minimum amount.

Source: Discount Prime app

OR
Tier 1: Purchase up to $100–10% discount
Tier 2: Purchase between $150 and $175–15% discount

*Purchase amounts between $100 to $150 do not receive any discount.

Maximum Item Customization
- Define a maximum quantity of items for your discount campaign, encouraging bulk purchases.
- Create tiers with gaps to reward customers for reaching specific quantity thresholds.
Example:
Tier 1: Buy 6 items — 10% discount
Tier 2: Buy 12 items — 15% discount

*This is when you just want to set the minimum item.
OR
Tier 1: Buy between 6 to 8 items — 10% discount
Tier 2: Buy between 12 to 16 items — 15% discount

Source: Discount Prime app
  • Items 9,10,11 do not receive any discount. And this is the difference between setting minimum and setting maximum & minimum. When setting just a minimum amount or quantity the maximum was a minimum of the next tier. But in this way, you can set your desired range.

To learn more about how to run volume, quantity and order discount campaigns click here.

In conclusion, this attribute will assist you in redefining the dynamics of your marketing strategy since it gives you a great deal of adaptability and efficacy in your discount campaigns. Indeed, these advancements provide an unprecedented toolkit that considers customer satisfaction may drive more revenue. You are not only able to just set a minimum quantity or amount but also can customize the maximum quantity or amount based on your products.
We eagerly anticipate witnessing your success in the dynamic e-commerce landscape by leveraging these features. Thank you for entrusting us with your promotional needs. Here’s to the continued success of your discount campaigns.

Discount Prime is available on the Shopify app store.

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Aspedan.dev
Aspedan.dev

We publish tips & tricks, new features of Discount Prime app, Shopify insights, and how-to guides on this blog.