Product Page Design — Best Practices and Examples to Boost Conversion Rates

When your customers land on your product page, it’s only half the success. Now you need to make sure that the product page design is optimized to sell the featured product. Many factors influence conversion rates on product pages.

• In this article, we’ll list out best practices that boost conversion rates and show their successful implementation in some of the biggest e-commerce websites out there.

1. Build Trust Through Reviews

Statistics don’t lie: including verified customer reviews is one of the most effective ways to improve sales.

In fact, product reviews displayed on product pages increased conversion rates by a whopping 270%, according to a Spiegel Research Center study. And there’s more, 92% of shoppers admit that product reviews are often detrimental to their decision to purchase.

Beauty Bay lets customers rate and review products. In the top right corner, interested buyers can check what others who bought the item think about the product. Source: Beauty Bay

Displaying reviews also increases transparency — customers can include potential downsides of a product in their review. Equipped with detailed product information and verified reviews, a prospecting customer can make an informed purchase decision.

On the flip side, a lack of reviews can cause one-third of customers to postpone their purchase until they do more research.

2. Include High-Quality Product Pictures

Customers can’t get a feel of a product when shopping online. That’s why you have let them see what they want in great detail. Remember, however, that merchant-provided photos of low quality can significantly decrease your chances to sell.

A Baymard usability study found that 56% of users explore product images before reading the description. Product images may as well be the most important product page content.

By showing customers high-quality pictures, you come off as having nothing to hide. Plus, you can highlight the best features of certain merchandise:

WP Standard shows customers the fine craftsmanship of its leather bags with zoomable, high-resolution photos. Source: WP Standard

Multiple-angle, high-quality product images help customers make a purchase decision. Also, uploading “in scale” product photos gives customers a real-life point of reference as to the product’s size, further increasing your chances to sell.

3. Invest in Trust Badges

Following a constant stream of data breach news, customers have become keenly aware of the importance of data security. Among the top reasons for cart abandonment, the lack of trust as to how customer credit card information is handled placed fifth:

…if you want to read the whole article, check the article by ASPER BROTHERS.