Messaging Lesson Number One From 2016: The Power of Simplicity

In Episode 7, Joel Payne discusses lessons from the Clinton campaign and how to capture grassroots enthusiasm.

This week we sit down with Joel Payne, a Vice President at Qorvis MSL Group, a strategic communications firm. Joel served as the Director of African American Paid Media for Hillary Clinton’s 2016 campaign. We talk about demographic shifts, and how to harness the current enthusiasm of progressives, and why progressives should resist the urge to paint Trump supporters with the same broad brush.

You can listen to the full episode here or through the player below. You can also subscribe to Achieve Great Things on iTunes here.

Aspirational

Insights, ideas, and inspiration from the Hattaway team

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Aspirational

Insights, ideas, and inspiration from the Hattaway team

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