Creating Intentional Communications
In Episode 19, Macon Phillips of CARE shares his experiences communicating around the world.
With people linked through multiple digital platforms, we consume all more content than anytime before. In that landscape, how do we capture people’s attention? How do we ensure content reaches the audience it’s intended for?
In this episode of Achieve Great Things, we talk with Macon Phillips, Chief Digital Officer at CARE. He shares his experience as a digital and advocacy expert — from his time on the Obama campaign in 2008 to his time leading international work at the U.S. Department of State. We talk a lot about how technology affects communications, and how to create communications that carry across cultures.