How an Outdated Focus on TV Hurts Good Candidates and Causes

In Episode 10, Brad Jenkins of Funny or Die discusses why strategists have to invest in quality digital content to reach crucial voters.

This week we sit down with Brad Jenkins, Obama White House alum and current executive producer of Funny or Die DC. Our self-described “least reputable podcast guest” discusses how President Obama’s appearance on “Between Two Ferns” changed the game for Healthcare.gov, and how Democrats need to make serious investments in digital content creation. If they don’t, they’ll fail to build support for good policy — and continue to waste money on communications that don’t resonate with the younger voters they need to mobilize.

You can listen to this episode directly here or through the player below. You can also subscribe to Achieve Great Things on iTunes here.