How to Combat Messages Based on Fear
In Episode 17, we talk with Mark Reading-Smith of the Sikh Coalition about the consequences of political messaging based on fear.
Ever since September 11, many Sikh Americans have been falsely associated with terrorism. And in 2017, fear-based messages seem to be gaining traction more easily than ever. The presence of fear in our politics has very real consequences — but it’s also an opportunity for education, and for more Americans to become part of the solution.
In Episode 17, Mark Reading-Smith, Senior Director of Communications & Media at the Sikh Coalition, joins the podcast to discuss the difficulty of combatting messages based in fear. A durable, foundational message is key; without it, voters won’t pay attention to policy details or expertise. And communicators can’t afford to “over-intellectualize their responses.”
You can listen to this episode directly here or through the player below. You can also subscribe to Achieve Great Things on iTunes here.
