The Importance of Talking To Voters Directly

In Episode 2, a pollster explores why facts alone aren’t enough to gain voters’ support.

In Episode 2, we interview Jim Williams, an analyst at Public Policy Polling. We talk about the state of political polling, fake news, and what can make clear and simple messaging so effective regardless of its accuracy. We also talk about engaging with people on the ground—and why it’s still crucial for getting voters to support a candidate.

You can listen to the full episode here or through the player below. You can also subscribe to Achieve Great Things on iTunes here.