Top 6 Reasons Why Do You Need SEO For Your E-commerce Store?
You will need to have your e-commerce store optimised for the search engine, irrespective of the fact that it is a small entry-level store with few products or a large multi-brand store with an endless number of products.
SEO, in simple words, is following set rules and guidelines that will help you rank in Search Engine top results.
SEO holds utmost importance when it comes to achieving a better ranking on the search engine result page. Besides helping you boost your sales, the search engine helps in establishing an authoritative business image online. This helps you further boost customer satisfaction rates and higher customer satisfaction means high conversions rates.
Here you will find the top 7 reasons why you should invest in Seach Engine Optimisation (SEO) of your e-commerce store:
#1. SEO Provides Long-Lasting Results
It might take months before you start seeing results for SEO done for your store. But the payoff of optimisation is long-lasting and will result in several times increase in organic traffic on your e-commerce website.
Most of your potential customers will find you through the search results. By investing time and money in SEO, you will be on the journey of creating long-lasting value and growth for your store.
SEO will help you build your brand value and trust among your potential customers as you rank better on search engine. By ranking higher, your brand will give the impression of being trustworthy and authoritative in your industry.
Significant traffic increases lead to more conversion visits, which leads to higher total revenue and in turn, more profit for your business.
#2. SEO Helps Drive Organic Traffic To Your Store
SEO will improve your website visibility on search engines by ranking higher. Getting your store in a search engine will help you in increasing traffic to your website. The organic traffic generated through SEO will be of high quality. That means you will get visitors who are more interested to buy your products.
By reaching your potential customers using the right SEO content, you will get highly converting traffic. This means you will earn many times for every dollar spend on marketing.
#3. SEO Increases Your Visibility In Search Results
If you follow all the set SEO rules and practices like building links, structuring your website for easy navigation. There is no doubt that correctly done SEO will improve the visibility of your website in search results.
This increased visibility, plus a positive customer feedback loop, can help you attract more customers, helping you to generate repeat visitors and new customers.
So, it will work like this Well-done SEO attracts new potential customers that further improves Search engine ranking that results in enhanced overall ranking.
#4. Helps In Lowering The Paid Advertisement Costs
The algorithm of a search engine is designed to provide the best search results for the users. That means if you have optimised your content and tailored it for your target audience then there are high chances that your page will show at top of search results.
This will further create plenty of traffic for your website, which would lower your PPC costs as organic traffic will be high converting. As the number of visitors to your e-store increases with SEO your spending on Ads would be less compared to the conversion you are getting.
#5. A Cost-Effective Way For Capturing New Customers
As you might have figured out by now that SEO is the most economical way of capturing new customers. You mostly don’t need to spend dollars every day to pay for PPC ads. All you need to do is optimise your store once and make sure whatever new content you upload is optimised for search engine.
That way it is a one-time investment that will help you generate results for a long time and results that will stay with you for longer.
#6. SEO Helps Improve ROI
No doubt SEO plays a major role in improving your Return on Investment (ROI) from PPC marketing. Multiple factors like website design and usability, quality content, online reputation and social media play a pivotal role in improving your stores SEO ranking.
Better ranking would mean you would be getting a lot of organic traffic. That will help you drastically decrease your Ad spends. As with time, organic visitors will outnumber the visitors coming from PPC ads.
The overall return on the investment done including money and time spend on SEO will be substantial.
By now you might have developed an understanding that SEO is all about generation organic traffic for your store. That will actually help you in getting better conversion rates and return on your investments done for SEO or Building the store grounds up.
Building your store reputation and ranking better on search engine will take its time.
But, You will surely get results provided you follow all the best SEO practice.
Find here my previously written article regarding How to rank in Google search results.