Spotlight on Micro-Investing Apps

A new trend in financial technology fascinating millennials

ASSEMBLE Protocol
ASSEMBLEPROTOCOL
3 min readSep 16, 2021

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The ASSEMBLE Protocol is a blockchain-based global point integration platform that exploits ASM utility tokens, whilst establishing a business ecosystem that can integrate, utilize existing points and miles with point providers, consumers and retailers.

Hello, readers! Today we’re going to look at an exciting new technology in the field of finance, micro-investing apps! Perhaps you’ve heard of these apps that let you invest or earn small amounts of money at a time. They’ve become very popular with millennials and Gen Z who haven’t been able to save a large amount of money yet. These apps let them get some experience with trading without having to risk a lot. Let’s read on to learn more!

Micro-Investing Apps

Applications focused on micro-investments are becoming more popular. These apps give users another way to become familiar with financial technology in the digital area. Various loyalty reward applications that use this technology are seeing an increase in their user base. Applications that let you micro-invest, (deposit, save, and invest small sums of money) are becoming especially popular with millennials and Gen Z. In the financial sector, micro-investment events are in full swing to secure more app users in the future. Some micro-investment apps require users to complete simple tasks in exchange for points, small amounts of money, or coupons. These low-risk, low-reward apps are popular among millennials and Gen Z who have difficulty investing large amounts of money. These apps are interesting because users can earn small rewards while gaining financial experience.

The Toss app is a great example of this financial trend for millennials and Gen Z. It offers lots of services for young people to get used to investing and budgeting. It also offers a walking rewards service. If you sign up for their “Pedometer Service” with your friends, you can receive rewards together based on the number of steps you take. For example, walking alone will earn you KRW 10. If you walk for 10,000 steps by yourself you’ll earn KRW 30. However, if you walk with your friends you can combine your steps for more rewards. For a cumulative total of 30,000 steps, you and your friends can earn an additional KRW 20. If you can make it to 50,000 steps you’ll be rewarded with another KRW 40! The highest daily profit is limited to 100 won, so it’s a good idea to invite friends through the Toss app and walk together.

Industry experts predict that the micro-investment craze will not fade in the future as the era of MyData (My Credit Information Management) services has begun in earnest. These services let users check their financial information that is scattered across many different financial institutions in one place. They expect that a lot of effort will be put into attracting users to the various micro-investment apps to take advantage of this growing market. For commercial banks that have to compete with Internet banks, it is important to attract millennials and Gen Z as future customers because they are already so familiar with digital and mobile environments. Various micro-investment events will continue to come out in the future for this purpose.

After the launch of its application, ASSEMBLE added an ASSEMBLE Market, which allows users to purchase various digital vouchers for cafes and convenience stores with ASSEMBLE. In the future, we plan to provide more services that will allow you to micro-invest with our upgraded app.

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