THE ASTA awarded ‘2021 Most Loved Brand in Korea’

THE ASTA, the blockchain-based platform integrated with crypto payment system

Korfin Holdings has officially launched THE ASTA, a platform converging blockchain technology and cryptocurrency payment service since March this year. The company’s vision is to bring crypto payment into everyday life through THE ASTA. By using ASTA, the utility token used within THE ASTA, customers can purchase mobile cash coupons of different brands. ASTA is currently listed on Bithumb, one of the four major digital asset exchanges in Korea.

Various products from different Korean brands can be purchased with a discount by using ASTA for payment. For example, gift certificates of some of the popular department stores and supermarkets like Lotte Mart, Homeplus can be bought at a lower price than the market. While there is also up to 10% discount promotion launched for the vouchers of over 2200 items of 76 brands such as Starbucks, Pascucci, Paris Baguette, Baskin Robbins, Dunkin Donuts, McDonalds’, KFC, Lotteria, etc.

Last November, Korfin Holdings has successfully launched ASTATOUR website integrating the cryptocurrency payment system and travel products as its first step into the travel industry. Until now, the platform has signed partnerships with over 220 large domestic hotels & resorts, and golf packages and air tickets will be introduced in the future as well.

Korean article:

• Chosun Biz: https://n.news.naver.com/article/366/0000723081

About ASTA Platform
A blockchain-based platform integrated with crypto payment system provides hotel&resort accommodations, tour packages, mobile vouchers of various brands while offers exclusive discount when paying with ASTA.

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