Case: Creating CG Video from scratch
Have you ever been able to participate in the process of creating a commercial from the idea to the final result? No? Then go behind the scenes of the Asterman team and immerse yourself in the creative process that brought the TGI Fridays commercial to life.
From concept to execution, witness the craftsmanship and innovation that characterize this visual masterpiece.
Idea.
Our creative process began with a deep dive into the essence of TGI Fridays. The purpose of the video was to introduce players to the opening of a new location. During joint brainstorming, we developed a concept that clearly demonstrated the opening of a new location in the game “Cooking Fever”.
Script.
Next, we began to prepare a script to convey the essence of TGI Fridays. he laid the foundation for visualizing the new location of the game. We tried to create a vivid picture of shared joy and delightful moments.
Scenario.
With the script as our guide, we delved into scenario development. This involved translating the written words into a visual narrative, mapping out the flow of scenes and interactions. The scenario became the blueprint that guided our journey from concept to visual storytelling.
Storyboarding.
With a solid concept in hand, the narrative took shape through detailed storyboarding. Each frame was meticulously planned to ensure a cohesive flow of visuals, effectively conveying the story we envisioned. This stage laid the foundation for the seamless transition from idea to execution.
Animation.
Our advertising was brought to life through animation. Our skilled animators meticulously crafted movements, expressions, and nuances that mirrored the vibrant energy of TGI Fridays.
Asset Creation.
Next Behind the scenes, a team of talented artists began creating the assets that would inform our visual narrative. From our video’s main character, Michelle, to the cozy atmosphere of the restaurant, every element was created with precision, creating a visual feast that echoed authenticity.
Scene assembly.
Then we started assembling the scenes. Pre-made animations, assets and background elements created cohesive visuals that transported viewers into the heart of TGI Fridays. The assembly of the scenes transformed the individual elements into a luxurious visual experience.
Post Production.
The final touches began with the assembly of finished shots.
Our team meticulously curated each frame, ensuring visual consistency and narrative coherence.
Color correction enhanced the vibrancy of the visuals, giving life to the warmth of the restaurant.
To elevate the viewing experience, strategic visual effects were seamlessly integrated.
Final result.
And now, we are ready to show you the final result of our work 💥
We tried to make the video as exciting and vibrant as possible to convey the atmosphere of TGI Fridays.
Every shot is a testament to our commitment to excellence, and we are proud to share this culinary masterpiece with you!
If you’re ready to advance your brand through compelling storytelling, contact us for your next visual adventure.
Feel free to contact us: office@asterman.org
Explore our works here: Website, ArtStation
