Tour & activity bookings on marketplaces are increasing in 2018 (TrekkSoft data)

Lucy Fuggle
Mar 6, 2018 · 3 min read

Although marketplaces like Viator and Expedia drive under 5% of all tour and activity sales according to separate TrekkSoft and Phocuswright data in 2017, this is growing. Phocuswright predicted last year that the online reseller market share will double by 2020, as suppliers look to these platforms to expand into new markets and reach new customers.

In our 2018 data so far at TrekkSoft, we’re seeing the booking share rise for marketplaces. Marketplaces formed 7% of transaction volume in the…