3 Easy Ways that Helped Thousands of Real Estate Agents Optimize Their Productivity During the 2017 Holidays!

Alain Kapatashungu
Frontdoor

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By Alain Kapatashungu — Co-founder & CEO

Frontdoor has features built for helping real estate agents dazzle your online visitors and customers when they asked for help.

Here’s how real estate professionals used Frontdoor to prepare, manage, and learn from an influx of inbound showing requests during the 2017 holidays:

Stay on time

Your online visitors and customers love timely responses. Frontdoor has tools that helped agents respond faster and stay on top of every message. Use these tools to make sure every message gets a response, right when it’s needed:

  • Reassign messages that need attention. For instance, they’ve been able to instantly assign a question from an online customer to the next available agent after it went un-replied for 5 minutes.
  • Reminders: Set a reminder to follow up with your customer and make sure you’ve completely resolved their issues.

Let your fellow agent know when you’re available

During the Holidays, real estate professionals changed their online status to “unavailable” to keep their team in the loop. Any group message they received was move back to its original shared inbox, so someone else can reply. Which means that, anything urgent still got answered while you were on vacation.

Plus, when you know who’s working, you know exactly who’s available to hop on a customer question / scheduling tours, when you’re in a crunch.

Here are some metrics measured to stay on track during the holidays:

  • Timing: What’s your busiest day of the week for certain listings? And time of day? How many messages attached to listings are sent per inquiries?
  • Performance: What fellow agent had the top reaction time? Who’s sent the most replies? Who needs assistance?
  • Customer happiness: What’s your resolution time? In comparison to the rest of the year? How often are messages resolved on first reply? How many online customers have you helped in certain channels?

Frontdoor creates products for managing new online prospects and strengthening your relationships, built on the largest database of real-time available apartment homes in North America. Founded in 2016, Frontdoor is headquartered in Paris and backed by some of US and French’s most prolific founders / angel investors.

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