[BEST PRACTICES]: 2 Reasons Why Customer Engagement Is Essential to Your Success

For many realtors, online clientele engagement is an afterthought. Between ensuring current customer satisfaction and keeping track of leads to increase the deal flow, the never-ending to-do list doesn’t leave much time for boosting real estate professional productivity.

An MIT study shows: “The odds of contacting a lead if interacted in 5 minutes are 100 times higher versus 30 minutes. How significant is a 100x increase in contact ratios on the value of leads? The next big question is why is response time so important?

When you engage immediately with your client you know where they are. We call it “detection.” If they just typed in an inquiry on your website, they are probably still by their computer and by their phone.

When you engage immediately you are still on their minds. This is “top-of-mind-awareness.” The average call back time is 46 hours and 53 minutes. Do you remember any of the sites you were surfing on nearly two days ago?

Thanks again to everyone who’s joined Frontdoor and supported us so far.

We’re reinventing how work gets done and our commitment is to help agents and brokers perform their best work every single day. Our passion is to help real estate professionals save time. We create relentlessly helpful and habit-forming products that stop agents from becoming overwhelmed.