[BEST PRACTICES]: Scale Up Your Responsiveness — Here are 3 Ways to Increase it During Any Peak Season
The Peak Season is a stressful period for real estate professionals, especially in this COVID-19 pandemic crisis that we’re all still going through. Progressively states and countries are re-opening therefore homebuyers and sellers all over the world are also slowly but surely resuming their noble quest.
According to a study, 70% of real estate professionals are concerned about the rising level of customer service needs during but also after this unprecedented pandemic. It is generally a peak season (Summer) but with COVID, it’s crucial to understand that the degree of responsiveness is even greater nowadays.
Best Practice #1:
Your inside sales agents must be your sales associates. It’s essential to make sure that they provide the same level of experience to your online prospects just as if they are the ones attending in-person showings. All in compliance with health safety measures and social distancing guidelines.
As your inquiry increases during this period, your inside sales agents or admin assistants are the ones nurturing those client relationships and turning them into ambassadors for your real estate brokerage.
Best Practice #2:
Put in motion macros for the most common Peak Season Housing questions to understand the most common inquiries / questions that your sales or leasing team can expect to receive.
Best Practice #3:
Responsiveness is paramount and can wow your customers. Online prospects expect you to answer within five-minutes to their online inquiries and yes that is unrealistic… But with what’s going at this particular time you must strive to get as closer as possible to that goal.
By responding in 5 minutes you will amaze your online prospects because in today’s world responsiveness is not something that’s associated with agents and brokers in large urban areas.
You being responsive can prevent your online prospects from going to your competitors. The cherry on the cake is that they’d spread the word on how professional you are and you might attract a few more leads your way.
You know the saying: “Opportunity is not a lengthy visitor” — So it’s truly up to you to take advantage of this situation that we are all going through. The ones who persevere, only them will prevail.
Frontdoor is tackling hard problems by developing relentlessly helpful and habit-forming products that free agents and brokers from spending most of their time responding to routine requests, and clients get faster answers.
