[ETIQUETTE]: How to Build Long-Lasting Customer Relationships

Great relationships require work, a commitment, agents must be empowered daily and genuine in order to build meaningful relationships. Agents want to win the first impression by responding to leads in a timely fashion.

Here are 3 ways real estate agents can build, grow their networks stronger:

Be Soft-Hearted: Caring is key, renting or buying a property is dealing with online customers at the pinnacle of a hard and certainly emotional journey.

Overpromising won’t help and it puts you on the wrong foot with your online customers. Work on your empathy by having new sales associates go out and assist with open house preparations for a few days.

Be Crystalline: The value of transparency is easy to espouse, but a difficult one to deliver. While it can help build trust with an online customer, it also puts you in a more vulnerable position.

As a real estate professional helping your online customers in a stressful period you're guaranteed to go through uncomfortable conversations, especially those from misunderstandings.

If you’re not transparent and honest with your customer, you’re doing them a disservice. Especially in uncomfortable conversations. Uncomfortable yes but I recommend that you remain honest with your online customers stating that if you lie you lose a lot of that credibility.

Be Aligned: Alignment is more than just knowing what your customers want- it means knowing what you want, internally, as a brokerage. Such alignment can be hard to come about when multiple agents and brokers with different goals, motivations are trying to evolve in the same space.

Thanks again to everyone who’s joined Frontdoor and supported us so far.

We’re reinventing how work gets done and our commitment is to help agents and brokers perform their best work every single day. Our passion is to help real estate professionals save time. We create relentlessly helpful and habit-forming products that stop agents from becoming overwhelmed.