c: Mish Vizesi

[PRODUCTIVITY]: How to Engage With Your Online Leads From Home

Alain Kapatashungu
Frontdoor
Published in
3 min readApr 28, 2020

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With COVID-19 we had to re-think how to efficiently help, agents, and brokers as it pertains to Frontdoor. We’re building a relentlessly helpful habit-forming product in which agents from North America to Southern Europe saw a value.

Nevertheless, the shelter due to Covid-19 prevented us to effectively serve you as it relates to meeting clients face-to-face for showings. Frontddor’s mission is to empower you, agents, and brokers in order to help your businesses grow.

Frontdoor is built for top real estate salesperson, who’d rather invest most of their time meeting clients, building long-lasting relationships, acquiring new listings than being at the office struggling and dealing with distractions such as emails.

Frontdoor was designed to automate that process from lead all the way down to closing. Since we can’t help on that front as for now, we still wanted to give you a few tips as it pertains to engaging with your online clientele while we’re all in confinement.

Comprehensive Lead vetting (Covid-19):
We’re making changes concerning how Frontdoor works because adaptability is everything and you, agents, and brokers are the ones who inspire us here.

We generate a video listing link that a buyer’s lead receives as we (Frontdoor) automatically interact with them on your behalf. We considerably improved the lead qualification process, therefore even in confinement, we made sure that real estate salespersons are pursuing the right lead at the right time.

We’re merely ensuring that you get the same level of real-time and actionable information even if you can’t ultimately perform live showings. We still want you to be as astute as possible in the midst of disruption.

As you know we’re committed to transparency. It’s why we always share ideas and processes in public. We’re here to help you define an efficient workflow as it pertains to interacting with leads.

In this Covid-19 period, how do you ensure that you stand out as a real estate salesperson? A report from The National Association of REALTORS® did find that 62% of all home buyers prefer their agents to engage via text message.

By limiting yourself to calls and emails only, you may be shutting out a large chunk of your potential market and that’s why Frontdoor is here to assist you.

We have an idea that’s quite overlooked of how you can shine the brightest in your communication. Just don’t give anyone heatstroke from this great idea.

Leverage video
Now, this is where you say, “what video?” Outside of Netflix, I know that you must think, what video are they talking about? Well, your real estate listing video. 30% of people today apply for a home in this market without touring first, the desired home.

VR and Video became an intrinsic part of the real estate business transactions in this Covid-19 phase therefore, share the best images you do have. There are plenty more ideas out there, but it gives you an idea of the different roads you can leverage to help you stand out and follow-up with your online leads.

Feeling inspired?
Sky’s not the limit, don’t let the lack of movement prevent you from imagining way beyond your current circumstances. There is no manual for how to feel, may I submit to your consideration that stress is a choice.

So choose to forget the list of worries you may have now. Fear is nothing more than an obstacle that stands in the way of progress. I am not saying that what we are living isn’t real, I’m saying that how you react — it’s entirely up to you!

Please take care of yourself. We’ll get through this together. God bless you all.

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