4 Ways Artificial Intelligence Could be Useful to Real Estate Professionals 🤖
Many computers today perform easy AI tasks in comparison to the potential of the technology itself. AI will be viewed as strong when computer inputs and outputs can’t be defined. AI had a huge impact on many industries including real estate.
Here are a few ways AI has changed the real estate industry.
House hunting begins on search engines
Nowadays, search engines are ML tools which process search questions along with the information on real estate website pages before directing searches to the results with the relevant information. Being able to match the needs of renters, buyers and sellers have been a problem for decades in our space. Search engines have solved this problem.
Smart search
AI makes it possible to search and list properties using more criteria. Unlike before when city dwellers were limited by search results revolving around price and area, searching is now more sophisticated. AI has made it possible for real estate agents to be specific when searching or listing a property.
AI tools make it possible to be more specific. AI has enabled us to implement smart search tools into real estate websites offering even better search results. As a result, the intervention of professional real estate brokers has become specialized and pushed back to the last stages of closing real estate deals.
Image recognition
Search engines are lagging behind when it comes to processing images from written descriptions. Real estate relies on images, search engines cannot rely upon 100% when it comes to image searches because of variable descriptions that may be given by different people about the same image. AI solves this problem when integrated with image recognition software.
Computers can describe/interpret images with unmatched accuracy. A.I can identify almost anything in images. AI is making it possible for homebuyers to find real estate images that lead them deep into a buying process without the need for descriptions or classifications. AI will get rid of manually describing, categorizing images, it’ll help process countless images in real-time without compromising on accuracy.
Bots
Chatbots technology has made it possible for visual interactions to take place online. It’s used in many sectors including real estate. Real estate tasks and processes like providing basic property information can be handled by AI.
In the near future, chatbots are bound to take over basic real estate processes that have required one-on-one interactions. Today we automate real estate lead generation and outreach.
Chatbots can manage initial marketing outreach tasks leaving busy real estate professionals to deal with leads identified in the lead generation and outreach process and ultimately convert them.
We’re reinventing how work gets done and our commitment is to help agents and brokers perform their best work every single day. We create relentlessly helpful and habit-forming products that stop agents from becoming overwhelmed.
