The new Frontdoor Mission
We’ve been giving thought to our mission recently; to why we exist, beyond what we do or how we do it. It’s not just a vanity thing or a tick-box exercise. Having a clear idea of why we’re here helps us in a few ways:
It’s a check on where we’re heading: our mission must be something we can measure decisions against. Is this new thing we’re building going to get us closer to the mission? If not, should we be doing it at all?
It keeps us together: as we grow, it gets harder (but not impossible!) to foster a shared set of core values. One clear mission is something everyone can have in common.
It helps us grow: people should be able to look at our mission and say ‘that’s something I believe in too’ — whether they’re existing customers, new ones, or even prospective employees.
In the past, we talked about being a command center (sounds a little like a big city PC security area :), or about using the simplest, most powerful product in the world (which we’re still very keen on!). But those things never got to the heart of what we’re here for. So we did some soul-searching, and here it is:
Frontdoor is powering the future of work for real estate professionals everywhere.
Software doesn’t need to be complex or stressful. We believe we can make it just work. Our terms and conditions are one small example of this — just 250 words long, with a reading age of 10.
There’s an element of ‘giving time back’. We want to make sure that everyone gets the most out of their work life, whether that’s less back and forth emails or the complete eradication of pen and paper workflows 😀.
Finally, there’s everywhere’. In part, this is about the scale of our ambition: the next generation of real estate professionals are in LATAM, Asia or Africa serving billions of people. But it’s also about inclusion and our social mission.
It’s possible to build an impactful company without carefully considering the impact we have on society. We want to use that impact to leave the world a little better than we found it.
So right now we’re building the best real estate experience we possibly can for our customers and their customers. One that gives you control over your time, helps you be brilliant with your clientele and doesn’t hit you with unnecessary hidden costs.
We wrap that up in an enjoyable experience, with friendly human help, with an easy feedback loop with our customers, we’re always improving.
In the future, we hope you’ll trust us to be the center of your work life. We’ll take away all the painful admin and worry over whether you’re making the most of your time. You’ll never shop around for a product that’d integrated into your workflow because we’ll automatically make sure you have got it available when you want it.
Never have to worry about how you and your team are performing because we’ll update you with insights and recommendations for improvements (or send you reminders, if you’d rather do it yourself).
And that’s something that should be available to everyone, everywhere. Too many real estate professionals struggle to get access to great services because they’re not living in urban areas or have a tough time understanding tech.
We believe everyone should have the opportunity to take control of their work life, without exorbitant fees or the stress of dealing with complex faceless tools.
To build a business that can achieve these goals, we need to turn a profit. But we won’t take every chance to make money; we only want to benefit when our customers do too. People stick with us because they trust we’re on their side, and they think it’s fair that we succeed when we make their work lives easier.
We believe these values will make us a success, and help make money work for everyone involved. Thanks again to everyone who’s joined Frontdoor and supported us so far. We can’t wait for what’s next 🚀
