Throughout the second semester of this postgraduate course, we studied the successful and unsuccessful branding…
Thucydides: “The people are the city” (Historiai, 7.77.7 ἄνδρες γὰρ πόλις)Shakespeare: “What is the…
1ST PART : Meeting with the Cultural Spirit
The beginning
As part of the Cultural Marketing and Communication course of the MA Program in Information Society, Media and Technology, as students we had the opportunity to…
2ND PART: Cities’ Insights Developing Cities Meaningful & Actionable Insights
The next step was to create the right ground for us to innovate through Athens City Branding 2020. So by studying the official growth indexes of a city, the second…
3rd Part: Athens City: a SWOT Analysis
“Neither the houses with beautiful roofs, nor the well-built walls, nor the ditches, nor the docks make the city, but the people, who are able to take advantage of the opportunities presented to them”
4th Part: INTERVIEW & INSIGHTS ABOUT ATHENS’ CITY
There is a city that has been voted as the capital of innovation 2018, has developed unique initiatives, for social inclusion…
The big days
H. Bakas, M. Logkari, E. Mavropoulou, Z. Skentos
