Excessive list of resources for Product Managers
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2020-ci ildə o vaxt notlarımı qeyd etmək üçün istifadə etdiyim Evernote-dan indi istifadə etdiyim Notion-a keçdim. İlk yaratdığım səhifələrdən biri “PM Related” səhifəsi oldu. Burada fərqli istiqamətləri kateqoriyalaşdırdım və səhifəyə oxuduğum, baxdığım, istifadə etdiyim, faydasını gördüyüm linkləri əlavə etdim.
Yuxarıdakı hər kateqoriyanın içində də fərqli bölgülər var.
Bu gün qarşıma qoyduğum məqsədlərdən birinə çatdığım üçün, 2 il ərzində “PM articles” səhifəsində toplanan bütün linkləri, bəlkə kimsə oxumaq istəyər deyə, aşağıda paylaşıram.
P.S: Siyahı həddindən artıq uzun olduğundan və 2 il ərzində yığıldığından bəzi linklər işləməyə, bəziləri təkrarlana bilər. Uzun sözün qısası, çatışmazlıq varsa, şərhdə qeyd edərsiniz, please, yeniləyərəm.
PM Basecamp
- https://pmdiego.substack.com/p/-survival-guide-for-new-product-managers
- https://medium.com/doctolib/the-3-most-important-skills-for-new-product-managers-781503890e19
- https://vc.ru/hr/80460-kak-prodaktu-rabotu-iskat
- https://airfocus.com/guides/product-management/
- https://zapupp.com/product-management-101/intro-to-product-management/
- https://www.reforge.com/blog/product-specializations-pt2
- https://www.youtube.com/watch?v=5CqTKBQBpAo
- https://medium.com/towardsproduct/a-guide-to-landing-a-pm-role-in-21-days-26e58854a659
- https://about.gitlab.com/handbook/product/internship/
- https://pmdiego.substack.com/p/how-to-succeed-in-your-summer-internship
- https://pmdiego.substack.com/p/if-you-want-to-break-into-product
- https://www.fastcompany.com/3015920/unblocked-a-guide-to-making-things-people-love-part-1
- https://www.fastcompany.com/3015931/design-flow-achieving-breakthrough-creativity-and-high-yield-production-part-
- https://www.fastcompany.com/3015932/data-flow-using-data-to-constantly-improve-part-6
- https://www.fastcompany.com/3015928/engineering-flow-planning-for-high-velocity-sprints-part-3
- https://www.fastcompany.com/3015933/concluding-thoughts-your-job-is-to-make-wonderful-things-part-7
Product Research
- https://sense23.com/post/diy-gajd-po-metodam-produktovyh-issledovanij-kachestvennye-kolichestvennye-ux-issledovaniya?utm_source=tg&utm_medium=cpc&utm_campaign=post&utm_content=productmindset03.06
- https://www.nngroup.com/videos/user-research-non-existent-products/?utm_source=uxhorn_eng
The Lean Startup
Market Sizing
- https://www.planprojections.com/projections/market-size-estimation/
- https://productmanagementtips.com/2012/04/21/market-sizing-quick-and-dirty-techniques/
Market Analysis & Competitor research
- https://www.inc.com/jeff-haden/bottom-up-or-top-down-market-analysis-which-should-you-use.html
- https://www.inc.com/guides/201105/10-tips-on-how-to-research-your-competition.html
- https://vc.ru/marketing/243535-5-poleznyh-fishek-kotorye-pomogut-analizirovat-konkurentov-eshche-luchshe
- https://vc.ru/marketing/243535-5-poleznyh-fishek-kotorye-pomogut-analizirovat-konkurentov-eshche-luchshe
User Interview/Survey
Survey
- https://www.qualtrics.com/blog/writing-survey-questions/
- https://www.surveymonkey.com/mp/5-common-survey-mistakes-ruin-your-data/
Interview
- https://www.crazyegg.com/blog/start-talking/
- https://medium.springboard.com/the-art-of-the-user-interview-cf40d1ca62e8
- https://vimeo.com/1269848
Google it!
How to ask unbiased, non-leading questions in surveys and interviews
Product Vision
- https://uxplanet.org/creating-a-product-vision-mind-map-c30b18629552
- https://medium.com/swlh/how-to-navigate-the-abstract-world-of-outcomes-58a81cdbab95
Product Value
- https://swkhan.medium.com/a-framework-for-understanding-value-25a8eefcf61c
- https://hbr.org/2016/09/the-elements-of-value
- https://hbr.org/2018/03/the-b2b-elements-of-value
- https://www.fastcompany.com/3015926/value-driven-product-development-using-value-propositions-to-build-a-rigorous-p
Problem vs Solution — Opportunity
- https://heap.io/resources/ebooks-whitepapers/problem-brief
- https://hbr.org/2002/01/turn-customer-input-into-innovation
- https://enfocussolutions.com/solution-scope-vs-project-scope/
MVP & Customer Development
- https://www.quora.com/What-are-some-good-examples-of-businesses-minimum-viable-product
- https://www.smashingmagazine.com/2014/04/a-guide-to-validating-product-ideas-with-quick-and-simple-experiments/
- https://thenextweb.com/news/15-ways-test-minimum-viable-product#gref
- https://www.uxmatters.com/mt/archives/2015/10/identifying-and-validating-assumptions-and-mitigating-biases-in-user-research.php
- https://www.uxmatters.com/mt/archives/2010/04/dealing-with-risky-and-safe-assumptions.php
- https://www.mindtheproduct.com/experiments-101/
- https://www.producttalk.org/2014/09/the-14-most-common-hypothesis-testing-mistakes-product-teams-make-and-how-to-avoid-them/
- https://www.bullethq.com/lean-startup-zappos-how-zappos-validated-their-business-model-with-lean/
- https://www.ryanhoover.me/post/product-hunt-began-as-an-email-list
- https://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
- https://buffer.com/resources/idea-to-paying-customers-in-7-weeks-how-we-did-it/
- https://zapier.com/learn/customer-support/collect-customer-feedback/
- https://jasonevanish.com/2013/08/11/95-ways-to-find-your-first-customers-for-customer-development-or-your-first-sale/
- https://www.fastcompany.com/56447/customer-experience
- https://hbr.org/2015/03/putting-yourself-in-the-customers-shoes-doesnt-work
- https://thestartupchat.com/ep384/
- https://m.habr.com/ru/post/509492/
- https://sense23.com/post/kak-iskat-kontakty-top-menedzherov-iz-enterprajza-dlya-custdev-i-vyhodit-na-nih?utm_source=uxhorn
- https://sense23.com/post/kak-iskat-kontakty-top-menedzherov-iz-enterprajza-dlya-custdev-i-vyhodit-na-nih?utm_source=uxhorn
- https://www.nirandfar.com/how-to-manufacture-desire/
- https://hbr.org/2014/09/how-to-market-test-a-new-idea
- https://medium.com/on-products/a-practical-guide-to-user-needs-89a1e0c03f95#.k364mfz7q
Product Market Fit
Product Prioritization
Product Growth
- https://www.reforge.com/blog/iced-theory-growing-infrequent-products
- https://coda.io/@shishir/rituals-for-hypergrowth-an-inside-look-at-how-youtube-scaled
Product Design
- https://www.nngroup.com/articles/state-switch-buttons/?utm_source=uxhorn_eng
- https://uxdesign.cc/how-to-solve-problems-6bf14222e424
- https://faculty.washington.edu/ajko/books/design-methods/
- https://www.figma.com/proto/0JyAj15IhSa3cnf4tl2vmr/Raiffeisen-Verbal-Guide?page-id=15722%3A39022&node-id=15825%3A39622&viewport=880%2C327%2C0.10488536208868027&scaling=scale-down%2F%3Futm_source%3Duxhorn
- https://design.google/library/google-design-2020/
- https://uxplanet.org/top-ui-ux-design-inspiration-137-bcb4075b9f0d
- https://uxplanet.org/how-to-design-better-login-signup-45038d92f59e
- https://uxplanet.org/7-blind-spots-that-sabotage-the-user-experience-5165f46302c9
- https://uxdesign.cc/top-30-ux-lessons-i-wish-i-had-learned-earlier-part-1-craft-b0a4893470f
- https://design.google/library/exploring-color-google-maps/?linkId=104938116
- https://thenextweb.com/news/context-design-anticipate-users-needs-theyre-needed#gref
- https://designmodo.com/wireframing-prototyping/
- https://www.mindtheproduct.com/4-design-skills-every-product-manager-should-have/
- https://www.quora.com/Can-a-product-manager-be-effective-without-product-design-skills
Product Testing
- https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/#:~:text=You want to run multiple,these problems in a redesign.
- https://eng.uber.com/xp/
Product Roadmap
- https://medium.com/geekculture/a-modern-roadmap-352ca01964f2
- https://www.intercom.com/blog/before-you-plan-your-product-roadmap/
- https://damilolaa.medium.com/product-documentation-series-product-roadmap-eeca58fcaf73
- https://www.productplan.com/?post_type=post&s=roadmap
- https://medium.com/agileinsider/4-tips-to-creating-an-inspiring-product-roadmap-422e05ae8a60
- https://sense23.com/prodakt-otvechaet/po-kakim-printsipam-i-s-pomoshhyu-kakih-instrumentov-sostavlyat-roadmap-dorozhnuyu-kartu-produkta?utm_source=tg&utm_medium=cpc&utm_campaign=post&utm_content=productmindset27.05
- https://www.romanpichler.com/blog/10-tips-creating-agile-product-roadmap/
- https://www.atlassian.com/agile/product-management/roadmaps
GTM
Product Metrics
- https://vc.ru/marketing/314555-bazovye-produktovye-metriki?utm_source=uxhorn
- https://www.nngroup.com/articles/campbells-law/?utm_source=uxhorn_eng
- https://vc.ru/marketing/316392-net-promoter-score-nps-chto-eto-zachem-nuzhen-i-kak-ego-rasschitat?utm_source=uxhorn
- https://uxdesign.cc/stress-free-okr-creation-how-to-connect-strategic-drivers-with-objectives-513cfd08585c
- https://www.thepowermba.com/en/entrepreneurship/tam-sam-som
- https://hbr.org/2003/12/the-one-number-you-need-to-grow
- https://www.productschool.com/blog/product-management-2/okr-vs-kpi-difference/?utm_source=social&utm_medium=linkedin
- https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
- https://www.dtelepathy.com/ux-metrics/#intro
- https://500.co/distribution-metrics-for-dummies-the-science-of-profitability/
- http://blog.kissmetrics.com/wp-content/uploads/2011/08/ltv.png
- https://okrexamples.co/
- https://www.pragmaticinstitute.com/resources/articles/15-product-management-metrics-you-should-know
- https://itou-keycee.medium.com/швейцарский-исследовательский-excel-book-майское-обновление-96cacad4d77c
- https://bootcamp.uxdesign.cc/product-kpis-and-metrics-that-every-product-manager-should-know-8b5b46ed767d
- https://okrexamples.co/product_management-okr-examples
- https://designmodo.com/wireframing-prototyping/
- https://sproutsocial.com/insights/social-media-metrics/
- https://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
- https://hbr.org/2013/03/know-the-difference-between-yo
Product Pricing
- https://www.nfx.com/post/the-hidden-world-of-pricing/
- https://www.nfx.com/post/announcing-the-founder-list/
- https://kylepoyar.substack.com/p/your-guide-to-saas-packaging
Product Techniques
The list of techniques common:
https://creately.com/blog/diagrams/business-process-modeling-techniques/
Customer journey mapping
- https://zapupp.com/product-management-101/create-user-personas-customer-journey-mapping/
- https://www.appcues.com/blog/user-journey-map
- https://uxplanet.org/a-beginners-guide-to-user-journey-mapping-bd914f4c517c
- https://aircall.io/blog/customer-success/customer-journey-map/
- https://blog.overflow.io/user-flow-vs-user-journey-similarities-differences-of-two-ux-design-essentials-af67b346ba74
BPMN
https://www.youtube.com/playlist?list=PLrAWWpbaj-7JlEV3_BfBLNYdYKrpqoC68
Impact mapping
https://www.impactmapping.org/
The Centrality-Distinctiveness Map
https://hbr.org/2015/06/a-better-way-to-map-brand-strategy
Jobs To Be Done
Research
https://www.nngroup.com/articles/research-ops-study-guide/?utm_source=uxhorn_eng
HEART Framework (for Metrics)
PM Tech Stack
- https://habr.com/ru/company/vdsina/blog/556556/
- https://habr.com/ru/post/560542/
- https://habr.com/ru/company/macloud/blog/560672/
How computers work
- https://www.khanacademy.org/computing/code-org/computers-and-the-internet/how-computers-work/v/khan-academy-and-codeorg-introducing-how-computers-work
- https://www.explainthatstuff.com/howcomputerswork.html
How the internet works
- https://www.khanacademy.org/computing/code-org/computers-and-the-internet/internet-works/v/what-is-the-internet
- https://medium.com/@maneesha.wijesinghe1/what-happens-when-you-type-an-url-in-the-browser-and-press-enter-bb0aa2449c1a
Architecture
- https://medium.com/@SoftwareDevelopmentCommunity/what-is-service-oriented-architecture-fa894d11a7ec
- https://articles.microservices.com/monolithic-vs-microservices-architecture-5c4848858f59
Operating System
Deployment Strategies
Information Architecture
Backend, Frontend development
- https://www.upwork.com/resources/beginners-guide-back-end-development
- https://learn.onemonth.com/frontend-vs-backend-developers/
- https://learn.onemonth.com/frontend-vs-backend-developers/
DataBase
- https://www.upwork.com/resources/a-guide-to-database-technology
- https://stackoverflow.com/questions/4811744/what-is-the-difference-between-a-relational-and-non-relational-database
IoT
Programming Languages
- https://mashable.com/archive/learn-programming-languages#2eaeMYFgAaqb
- http://learn.onemonth.com/5-reasons-why-swift-is-perfect-for-beginners/
API
Product Analytics
- https://www.slideshare.net/evgenyq/ss-32611485
- https://medium.com/getting-started-in-product/5-analytics-tools-for-product-managers-1c12a5876680
Product Strategy
- https://surf.ru/produktovaya-strategiya-faktory-uspeha-i-4-glavnyh-oshibki/?utm_source=uxhorn
- https://medium.com/swlh/how-to-create-a-product-strategy-in-12-steps-9b7fe6230585
Product Documentation
- https://www.aha.io/roadmapping/guide/requirements-management/what-is-a-good-product-requirements-document-template
- https://usefyi.com/templates/product-requirements-document-templates/
- https://writingcooperative.com/the-anatomy-of-an-amazon-6-pager-fc79f31a41c9
- https://medium.com/the-innovation/creating-product-requirements-41e56634f461
Product Glossary and Terms
- https://productcoalition.com/a-product-development-glossary-and-resource-library-4fc784bbe9f0
- https://www.businessinsider.com/10-tech-terms-you-should-know-2013-5?international=true&r=US&IR=T
- https://www.productschool.com/product-glossary/?utm_source=blog&utm_medium=blog&utm_campaign=WeeklyArticles
- https://sense23.com/prodakt-otvechaet/s-kakimi-terminami-dolzhen-byt-znakom-lyuboj-menedzher-po-produktu?utm_source=beginner3module&utm_medium=cpc&utm_campaign=article&utm_content=module1&_gl=1*1pcusww*_ga*MTEwNzc3MTIwMC4xNjIxMzE0NTQ1*_ga_PG7L0DPQH1*MTYyMjU1NzU5NC40LjEuMTYyMjU1NzYyMi4zMg..
- https://sumitkumarsingh.medium.com/product-management-cheat-sheet-d819e8502c58
PM and Marketing
- https://svpg.com/product-marketing-contribution/
- https://svpg.com/product-management-vs-product-marketing/
- https://www.nirandfar.com/how-to-manufacture-desire/
- https://blog.hubspot.com/marketing/branding-differentiate-competition-examples#sm.0000wd7126uxme1wzee2mauio06me
- https://hbr.org/2015/10/how-tesla-under-armour-and-sonos-do-branding
Message your product
Product and Project
Team & Org & Role & Culture
- https://www.intercom.com/blog/how-we-build-software/
- https://www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader
- https://medium.com/productfolio/product-management-career-paths-fadc7909602d
- [https://sense23.com/post/tri-grejda-v-professii-menedzhera-produktov-zadachi-instrumenty-i-skilly?](https://sense23.com/post/tri-grejda-v-professii-menedzhera-produktov-zadachi-instrumenty-i-skilly?utm_source=beginner3module&utm_medium=cpc&utm_campaign=article&utm_content=module1&_gl=1*14jogv6*_ga*MTEwNzc3MTIwMC4xNjIxMzE0NTQ1*_ga_PG7L0DPQH1*MTYyMjU1NzU5NC40LjEuMTYyMjU1NzYyMi4zMg)
- utm_source=beginner3module&utm_medium=cpc&utm_campaign=article&utm_content=module1&_gl=114jogv6_gaMTEwNzc3MTIwMC4xNjIxMzE0NTQ1_ga_PG7L0DPQH1*MTYyMjU1NzU5NC40LjEuMTYyMjU1NzYyMi4zMg..
- https://vimeo.com/260037461
- https://hbr.org/2017/08/high-performing-teams-need-psychological-safety-heres-how-to-create-it
- https://getlighthouse.com/blog/get-rid-of-the-performance-review/
- https://romanpichler.medium.com/tips-for-becoming-a-head-of-product-1bd659e8e797
- https://medium.com/nerd-for-tech/developing-your-career-as-a-product-manager-28641da9e535
- https://skillsetter.io/blog/feedback-problems?utm_source=telegram&utm_campaign=skillsetter
- https://jobs.netflix.com/culture
- https://www.slideshare.net/MikePritula/netflix-71827693
- https://habr.com/ru/company/avito/blog/533632/
Case Study
- https://bootcamp.uxdesign.cc/ux-case-study-youtube-854c88ae291
- https://uxplanet.org/ux-case-study-strapp-c079d0d30b81
- https://bootcamp.uxdesign.cc/case-study-the-particularities-of-practice-management-software-f2896bf652d8
- https://medium.com/@revanthsm/whatsapp-business-case-study-a-ux-research-6b844b35dfa7
- https://builtformars.com/case-studies/delivering-with-uber-eats?utm_source=uxhorn_eng
SD Methodologies/Frameworks
- https://medium.com/qlue/4-d-product-management-framework-736217da9d53
- https://medium.com/the-liberators/scrum-mythbusters/home
- https://www.scrum.org/resources/blog/outcome-mapping-scrum-story-amazing-decisions
- https://www.seguetech.com/waterfall-vs-agile-methodology/
- https://www.atlassian.com/agile/project-management/epics-stories-themes
- https://www.fastcompany.com/3015930/facilitating-high-velocity-engineering-sprints-part-4
- https://productmanagerhq.com/what-is-a-user-story/
- https://medium.com/serious-scrum/having-product-owners-and-product-managers-work-together-is-crazy-and-ineffective-6aee4213032d
- https://scrumandkanban.co.uk/theme-epic-story-task/
- https://productcoalition.com/how-to-write-epics-and-user-stories-best-practice-1de5b983900
- https://www.altexsoft.com/blog/business/acceptance-criteria-purposes-formats-and-best-practices/
- https://arslan-tayliyev.medium.com/acceptance-criteria-for-user-stories-a0d29226d967
- https://productcoalition.com/how-to-write-acceptance-criteria-e2be975f92a3
- https://productcoalition.com/how-to-write-epics-and-user-stories-best-practice-1de5b983900
- https://bootcamp.uxdesign.cc/user-stories-are-ill-suited-for-expressing-requirements-fa0bbd7756c4
- https://warren2lynch.medium.com/scrum-how-to-refine-product-backlog-f0aae3a43028
- https://bbrt.org/the-beyond-budgeting-principles/
PM Skills & Knowledge & Habits
- https://blackboxofpm.com/mvpm-minimum-viable-product-manager-e1aeb8dd421#.gdtfr7dfy
- https://medium.com/agileinsider/product-manager-skills-by-seniority-level-a-deep-breakdown-cd0690f76d10
- https://medium.com/@eleanor.kolossovski/how-to-assess-product-management-skills-and-competencies-78008e1f67bd
- https://medium.com/forto-tech-blog/the-product-management-skill-book-fefdf118270
- https://medium.com/@punitsoni/good-product-manager-series-best-practices-of-good-pms-abb3e44414e8
- https://blog.hubspot.com/marketing/communicating-effectively-with-your-boss
- https://www.mindtheproduct.com/product-managers-5-ways-you-can-make-an-engineers-job-easier/
- https://www.huffpost.com/entry/the-product-manager-vs-th_1_b_7733156
- https://www.productplan.com/learn/the-introverted-product-manager/